When our team at Fulton & Roark was designing our solid cologne, we spent a great deal of time thinking about what we call “the pre-plastic era,” and we found a great deal of inspiration in doing so. Sometime after the Second World War, man’s ability to make just about anything cheaply and easily with plastics led to many objects that at one time were prized possessions—to be seen by many as disposable. The era of Zippos, and well-made clothing gave way to the age of disposable plastic lighters and cheap polyester suits intended to last only a season or two.
Retail changed during that same time too. General stores were replaced by supermarkets, which eventually led to giant big box stores. Sure, shoppers had more choices on the shelves at the ”Mega Marts”, but wide selection isn’t always as good as it seems. During an era when the performance of a man’s tools was often critical to his survival, variety was far less important than quality, and inclusion in a good store was often a mark of quality in itself.