August 01, 2013


When our team at Fulton & Roark was designing our solid cologne, we spent a great deal of time thinking about what we call “the pre-plastic era,” and we found a great deal of inspiration in doing so. Sometime after the Second World War, man’s ability to make just about anything cheaply and easily with plastics led to many objects that at one time were prized possessions—to be seen by many as disposable. The era of Zippos, and well-made clothing gave way to the age of disposable plastic lighters and cheap  polyester suits intended to last only a season or two.


Retail changed during that same time too. General stores were replaced by supermarkets, which eventually led to giant big box stores. Sure, shoppers had more choices on the shelves at the  "Mega Marts", but wide selection isn't always as good as it seems. During an era when the performance of a man's tools was often critical to his survival, variety was far less important than quality, and inclusion in a good store  was often a mark of quality in itself.

Mast General Store opened in 1883 in Valle Crucis, North Carolina and since then, it has been a perfect example of what a good general store should be. As times of changed, so have its offerings. You're not going to find a good two-furrow plow at Mast anymore, but if you're looking for trustworthy outdoor gear, durable clothing or handcrafted furniture, Mast is just the place. And in the past couple decades, they've grown from their original store in Valle Crucis to eight stores throughout North Carolina, South Carolina and Tennessee. Mast General Store's reputation for doing good business has resulted in a 130 year run, and it has earned them a spot in the National Register of Historic Places. For their long and proud reputation of  "quality goods, fair prices, and  old fashioned friendly service," we are proud to call Mast General Store a retail partner.

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