April 11, 2019

What's in this stuff? A closer look at our Conditioner.


Conditioner Image

On the subject of diet, I have often heard the advice, "if you can’t pronounce it, don’t eat it.” Other than taking quinoa off the table for a lot of people, it's a pretty good guideline.

But with grooming products, it’s often more complicated than that. Ingredients that look like they came straight out of an advanced chemistry textbook might just be your hair's best friend. Meanwhile, unlike food, “all-natural products” are often not what’s best for your body. For example, the improper use of essential oils in products can have dangerous and damaging effects on your skin.

Our conditioner is a great example of how the combination of all-natural elements and ingredients developed with modern science can result in the best product out there. While our ingredients list certainly includes plant extracts and oils, there are also some compounds you have likely never heard of. Rest easy. We pride ourselves on only using safe, effective and responsibly-sourced ingredients. 

It's also why we like to take a deeper dive into our products and explain each of our ingredients—what they are, and what they do. 

Below is a list of our Conditioner ingredients with a brief explanation of their role in the formula.

  • Water: Plain and Simple H2)
  • Glycine Soja (Soybean) Oil: Derived from soybean amino acids, this oil is rich in proteins, Vitamin E and minerals. It helps to condition hair as it is a natural emollient and moisturizer.  It also functions as an antioxidant. 
  •  Cetearyl Alcohol: Made by combining fatty alcohols from vegetable sources such as coconut.  It is primarily used in cosmetics as a stabilizer to thicken an emulsion and prevent separation.  It can also be used as a foaming agent, and it helps to soften the skin and hair with its emollient properties. 
  • Behentrimonium Methosulfate: A very mild and gentle ingredient known for its detangling and softening properties. It helps smooth out hair cuticles and to maintain the composition of the hair strands.  
  • Octyl Palmitate: Also known as Ethylhexyl Palmitate.  A natural substitute for silicone, this material is derived from palm oil.  It helps give skin and hair a smooth appearance and texture.  It is used as a thickening agent to help the formula stay in place while in use. 
  • Cyclopentasiloxane: A silicone, cyclopentasiloxane is used to give the product a silky feel and allows the product to spread for easier application. 
  • Polysorbate 60: Most commonly used as an emulsifier to disperse oil in water, Polysorbate 60 is widely used in all types of cosmetic formulations.  
  • Stearalkonium Chloride: This ingredient helps to prevent static and frizz in hair Stearalkonium Chloride is a positively charged salt that attracts and binds proteins, which are negatively charged.  It also increases the shine and manageability of hair.
  • Glycerin: A natural compound found in vegetable and animal fats. Glycerin is a humectant.  It works to moisturize the skin by attracting water from the air to the skin. It also forms a protective layer on the skin, keeping moisture from leaving the skin.
  • Polysorbate 80: A surfactant and emulsifier primarily used in cosmetic products. It helps other ingredients dissolve in a solvent in which they usually would be unable to dissolve, particularly in the case of oil in water.
  • Cetrimonium Chloride: Primarily used to prevent static in hair.  It also helps remove odor from hair.
  • Cetyl Alcohol: a naturally occurring ingredient that helps prevent mixtures of oils and liquids from separating. It allows for the product to have a consistent and smooth texture.
  • Cyclomethicone: A silicone that helps with the application of the product on the hair or skin.  A conditioning agent, leaves hair and skin leaving soft and silky.
  • Polyquaternium-7: An anti-static film former that prevents the buildup of static electricity by forming a thin coating on the hair shaft which inhibits the hair shaft from absorbing moisture and creating frizz. It also provides a rich foam while leaving no build-up on the skin.  Keeps the hair silky and smooth.
  • Jojoba Esters: Derived from the jojoba bean, this ultra-moisturizing ingredient leaves skin and hair hydrated.  It contains Vitamins A, D & E which helps to nourish hair and skin.
  • Argania Spinosa (Argan) Kernel Oil: Also known as Argan Oil.  It helps to make hair softer and healthier due to its high Vitamin E content.  Helps to tame frizz and split-ends. Also helps to improve hair’s shine and luster.
  • Simmondsia Chinesis (Jojoba) Seed Oil: A natural skin emollient, cleanser and lubricant.  Absorbs quickly into the skin and opens the pores to help other ingredients penetrate the skin-enhancing their delivery.  Helps to soothe and soften hair.  Also known for its healing and anti-inflammatory properties. 
  •  Butyrospermum Parkii (Shea) Butter: A fatty substance obtained from the nuts of the shea tree, used chiefly in cosmetic products. Its properties are moisturizing, skin smoothing, and reduce inflammation
  • Silk Amino Acids: Derived from natural silk, this ingredient helps to prevent hair from losing moisture.  Strengthens and nourishes while adding softness and volume to the hair.
  • Rosmarinus Officinalis (Rosemary) Leaf Extract: Rosemary extract helps to promote hair growth, helps combat dandruff and helps to prevent dry scalp.  Rosemary also has anti-inflammatory properties. 
  • Camellia Sinensis (Green Tea) Extract: An extract of the leaves of the tea plant Camellia sinensis. It is an effective antioxidant, anti-inflammatory, and anti-aging ingredient.
  • Serenoa Serrulata (Saw Palmetto) Fruit Extract: Widely used in herbal medicine, Saw Palmetto extract is believed to help prevent hair loss. While the research is limited, there have been some early studies supporting the findings. [1,2
  • Butylene Glycol: A humectant that also helps increase penetration of other raw materials into the skin.
  • Panthenol: A derivative of vitamin B5. Panthenol hydrates hair and promotes shine. It also calms, moisturizes and reduces itching and inflammation of the skin.
  • Tocopherol: A form of Vitamin E, Tocopherol is a natural antioxidant and skin conditioner.  It contains anti-aging, moisturizing, and antioxidant properties.
  • Biotin: Also known as Coenzyme R, Vitamin B7 or Vitamin H.  Helps to promote manageability and volume for the hair.  It also helps to moisturize and nourish the hair.
  • Fragrance: Because getting ready should smell fantastic. All of our fragrance ingredients are IFRA-certified, which means they not only conform to strict safety regulations, but they are also produced in an environmentally sustainable fashion.  
  • Benzyl Alcohol: An organic alcohol found in many fruits and teas.  Commonly used a preservative system in cosmetic formulations or as a solvent.
  • Benzoic Acid: a naturally occurring and synthetically produced substance that is used as a preservative in various cosmetic products
  • Sorbic Acid: Derived from the berries of the mountain ash tree, Sorbic Acid is a preservative system used in formulations to fight bacteria, yeast and fungi to keep the product safe for use.
  • Sodium Hydroxide: a strong base chemical used to adjust the pH of a formula.


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