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October 22, 2020

Introducing Inspired Deodorant

This month, we’re introducing our new line of Inspired Deodorants. Why “inspired?”

 First and foremost, fine fragrance.  At Fulton & Roark, if it doesn't smell fantastic, we're not interested. So, when we decided to create deodorants, we envisioned a product that did far more than prevent unpleasant odors. We wanted to offer high performance deodorant that smelled as distinguished as our fragrance line. Like in our solid fragrances, we use only the finest essential oils, extracts, and fragrance ingredients to create truly inspired scents that you will be proud to wear, no matter the occasion.

 In addition to our core commitment to fine fragrance, at Fulton & Roark, we don’t bother making a product unless we can create something that offers something better than anything else we’ve found.  As we started developing our line of deodorants, there were a few things we knew would be important to us:

  • We like deodorants that exclude baking soda from their formulas, due to its likelihood to cause irritation.
  • We appreciate the use of saccharomyces ferment, due to its natural odor-fighting properties and skin-friendly properties. 
  • We paid attention to the deodorants that offered an easy, smooth-glide application
  • We value packaging that is more sustainable than the status quo. 

 

Once we defined our formula and packaging we found was that no one product did all of those things at once. That’s when we found our inspiration.

 Image of Refillable Deodorant

Our new line of refillable deodorants are formulated to leave you feeling clean and smelling fantastic all day. They are made of ingredients you can feel good about, and the refillable packaging means that every time you purchase a refill, you’re using about 85% less plastic than buying the status quo. You’ll appreciate the easy-on application, with no strange colors or residue. Our new line of deodorants will go on sale Wednesday, October 28th. 

 

Our deodorants are available in the F&R fragrances you likely already use: Palmetto, Mahana, Clearwater, and Blue Ridge. We guarantee you’re going to love it. Seriously. With our 30-Day No-Questions-Asked Returns Policy, if you don’t love your new Aluminum-free Deodorant, send it back for a refund or exchange, your choice.