September 08, 2021

What's in this stuff? A guide to our Inspired Deodorants

Deodorant is a product that you most likely apply to your skin every single day. What's more, unlike a soap or shave cream, it's not one that you rinse off after a minute or two. It's a product that sits on your skin all day. That's a big deal, and it's why we think it's so important that you know what's in your deodorant and that you feel good about those ingredients.  View full article →

August 17, 2021

The Story of Ramble - Our newest Limited Reserve fragrance

With Ramble, we wanted to change things up and offer a scent that was complex enough to be immediately attractive, but difficult for to immediately identify any of the key ingredients. While this is easy to achieve with synthetics, we wanted to rely heavily on natural ingredients from the  Naturals Together program, which focuses on sourcing natural ingredients in a way that is both environmentally responsible and respectful to the people who grow and harvest them. View full article →

July 06, 2021

What's in this stuff? A guide to our Formula 5 Multipurpose Oil

We all know it's a good idea to check the labels before putting food in our bodies. It's also a good idea to see what's in a product before putting it on your body too. As with all of our offerings, we are happy to tell you exactly what is in our Formula 5 Multipurpose Oil and why it's in there. 

As for why we created this magical portion that's literally great for everything from styling your beard to smoothing your elbows, we're happy to tell you that story too. 

But for now, we'll stick to the ingredients: 

View full article →

July 30, 2019

Fragrance Deep Dive: The Fougere

Timeless classics are sometimes the best options for the modern fragrance wearer.  This includes the fresh yet woodsy scent known as fougère (pronounced foo-JAIR). While it’s considered a pillar of men’s cologne categories, even those familiar with fragrance may still feel unclear on fougère as there are many different ideas of what fougère should smell like.  In our fragrance deep dive, we take a look at everything you need to know involving fougère. View full article →

April 11, 2019

What's in this stuff? A closer look at our Conditioner.

On the subject of diet, I have often heard the advice, "if you can’t pronounce it, don’t eat it.” Other than taking quinoa off the table for a lot of people, it's a pretty good guideline.

But with grooming products, it’s often more complicated than that. Ingredients that look like they came straight out of an advanced chemistry textbook might just be your hair's best friend. 

Our conditioner is a great example of how the combination of all-natural elements and ingredients developed with modern science can result in the best product out there. While our ingredients list certainly includes plant extracts and oils, there are also some compounds you have likely never heard of. Rest easy. We pride ourselves on only using safe, effective and responsibly-sourced ingredients. 

It's also why we like to take a deeper dive into our products and explain each of our ingredients—what they are, and what they do. 

View full article →

March 12, 2019

What's in this stuff? A closer look at our daily moisturizer.

When it comes to taking good care of your skin, using products with skin-safe, environmentally-friendly and effective ingredients is always important. But using products that conform to the highest standards of quality and safety is even more important when it comes to a product like a Daily Moisturizer. Why? Because unlike a face wash or shave cream, which quickly rinses off after use, a moisturizer is designed to sit on your skin all day. Consequently, it's a big deal that the ingredients that are in contact with your skin all day and every day be good for you.  View full article →

October 02, 2018

What's in this stuff? A closer look at our solid fragrances

When we started Fulton & Roark, we began with a clear mission: To identify the best and worst elements for a man of getting groomed and ready, and to create new products that kept all of the good while eliminating or at least minimizing the downsides. The first product we began with was cologne because, in our minds, it was the area of grooming that was in the most desperate need of improvement.

We live in an age of carry-on luggage and TSA security lines, of fitness-minded men who get ready every morning in their gyms' locker rooms, of tightly-scheduled professionals who go straight from the office to their evening outings without time to stop by their place to freshen up. This is no longer the era for big and fragile glass spray bottles full of flammable liquid.

View full article →

September 16, 2018

What's In This Stuff? A Closer Look At Our Aftershave Cloths.

Rather than offer a bottle of aftershave, we decided to create individually packaged towelettes, each loaded with just the right amount of aftershave for a single use. Individually packaging the towelettes made them much easier for traveling. If you're leaving town for a couple days, you can just grab a couple, rather than packing an entire package. The towelette also helps to better remove excess oil and leftover shave cream residue than a splash on its own.

In short, our Aftershave Cloths perform better than anything else we have ever used, all while making your processes a little easier in the process. 

Check out the ingredients below to learn what's in our formula, and why it matters.

View full article →

September 06, 2018

What's In This Stuff? A Closer Look At Our Shave Cream.

When we set out to create our shave cream, we tried to start with almost no assumptions about what a shave cream should be. Instead, we began with a question, "What are the problems that come with shaving, and how could a product fix them?" 

After lots of research, and one-on-one interviews, we landed on this: Friction is the problem. And a great shave cream first and foremost should help drastically reduce razor drag. 

And, after countless hours and rounds of testing, we finally landed on a product that we think is about as good as they come. 

Check out the ingredients list below to learn not only what's in our Shave Cream, but why. 

View full article →

August 30, 2018

What's In This Stuff? A Closer Look Into Our Face Wash.

We don't need to tell you that your face is a big deal. It's the only one you've got. And, we have already told you why you need a face wash. So, we'll get right down to the details. Because in addition to using a face wash, you want one that you can feel good about. But going the "all-natural" route is far from a sure thing. 

Meanwhile, there are some ingredients that sound like they belong in a Chemistry textbook that are fantastic for that face of yours. Below is a list of everything contained in our Face Wash, along with an explanation of what it is, and why we use it.

We think you'll like what you see. 

View full article →


Orders $50+ qualify for free US shipping!