We all know it's a good idea to check the labels before putting food in our bodies. It's also a good idea to see what's in a product before putting it on your body too. As with all of our offerings, we are happy to tell you exactly what is in our Formula 5 Multipurpose Oil and why it's in there.
As for why we created this magical portion that's literally great for everything from styling your beard to smoothing your elbows, we're happy to tell you that story too.
But for now, we'll stick to the ingredients:
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On the subject of diet, I have often heard the advice, "if you can’t pronounce it, don’t eat it.” Other than taking quinoa off the table for a lot of people, it's a pretty good guideline.
But with grooming products, it’s often more complicated than that. Ingredients that look like they came straight out of an advanced chemistry textbook might just be your hair's best friend.
Our conditioner is a great example of how the combination of all-natural elements and ingredients developed with modern science can result in the best product out there. While our ingredients list certainly includes plant extracts and oils, there are also some compounds you have likely never heard of. Rest easy. We pride ourselves on only using safe, effective and responsibly-sourced ingredients.
It's also why we like to take a deeper dive into our products and explain each of our ingredients—what they are, and what they do.
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We live in an age of carry-on luggage and TSA security lines, of fitness-minded men who get ready every morning in their gyms' locker rooms, of tightly-scheduled professionals who go straight from the office to their evening outings without time to stop by their place to freshen up. This is no longer the era for big and fragile glass spray bottles full of flammable liquid.
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Rather than offer a bottle of aftershave, we decided to create individually packaged towelettes, each loaded with just the right amount of aftershave for a single use. Individually packaging the towelettes made them much easier for traveling. If you're leaving town for a couple days, you can just grab a couple, rather than packing an entire package. The towelette also helps to better remove excess oil and leftover shave cream residue than a splash on its own.
In short, our Aftershave Cloths perform better than anything else we have ever used, all while making your processes a little easier in the process.
Check out the ingredients below to learn what's in our formula, and why it matters.
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When we set out to create our shave cream, we tried to start with almost no assumptions about what a shave cream should be. Instead, we began with a question, "What are the problems that come with shaving, and how could a product fix them?"
After lots of research, and one-on-one interviews, we landed on this: Friction is the problem. And a great shave cream first and foremost should help drastically reduce razor drag.
And, after countless hours and rounds of testing, we finally landed on a product that we think is about as good as they come.
Check out the ingredients list below to learn not only what's in our Shave Cream, but why.
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We don't need to tell you that your face is a big deal. It's the only one you've got. And, we have already told you why you need a face wash. So, we'll get right down to the details. Because in addition to using a face wash, you want one that you can feel good about. But going the "all-natural" route is far from a sure thing.
Meanwhile, there are some ingredients that sound like they belong in a Chemistry textbook that are fantastic for that face of yours. Below is a list of everything contained in our Face Wash, along with an explanation of what it is, and why we use it.
We think you'll like what you see.
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Balsam Fir, Elemi, Oakmoss
Brazilian Pepper, Cedarwood, Magnolia
Pomelo, Coriander, Green Leaves
Sandalwood, Sage, Amber
Coastal, Fresh, Cedar
Tobacco, Leather, Vanilla
Atlas Cedar, Neroli, Amber
Madagascan Geranium, Oakmoss
Classic, Green, Spice
5-in-1 fine fragrance grooming oil
Highly-effective, fine fragrance, aluminum-free deodorant
Long-lasting, lightly-exfoliating, fine fragrance
Formulated with our light, everyday fragrance
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Sets with our Permanent Collection fragranced products
Sets with our Everyday Grooming Products
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Fine fragrance moisturizer
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Highly-concentrated, wax-based, fine fragrances
