To find the little insights that lead to great products, we have to ask a lot of uncomfortable questions.
When we were working on creating a new line of Bar soap, we interviewed men and asked them, “Do you use a washcloth with your soap, or go straight ‘bar-to-body?’” They almost all answered that they were washcloth users, But one day, But one day, I asked “Did you use a washcloth today?” Most men gave us a sheepish look, and replied something like, "Well, not today..."View full article →
We all know it's a good idea to check the labels before putting food in our bodies. It's also a good idea to see what's in a product before putting it on your body too. As with all of our offerings, we are happy to tell you exactly what is in our Formula 5 Multipurpose Oil and why it's in there.
As for why we created this magical portion that's literally great for everything from styling your beard to smoothing your elbows, we're happy to tell you that story too.
But for now, we'll stick to the ingredients:View full article →
For proper context, it is helps to start with the three basic reasons that cause us to sweat. The first is to cool us down when the temperature of wherever we are is hot. The second reason is that the body responds to physical exertion from exercise and begins sweating to cool us down. The third is different from the other two and is triggered when the body gets stress signals, such as an intense meeting at work, or when you get a text from your significant other that reads, "we need to talk."View full article →
When we first got started creating Fulton & Roark, Allen and I often talked about Billy Reid, and the following he had built. We appreciated his high-minded Southern style, and we deeply admired his relentless commitment to authenticity.
That's why it was such an honor when the team at Billy Reid reached out about working together and asked about carrying F&R in their stores.View full article →
This month, we’re introducing our new line of Inspired Deodorants. Why “inspired?”
First and foremost, fine fragrance. At Fulton & Roark, if it doesn't smell fantastic, we're not interested. So, when we decided to create deodorants, we envisioned a product that did far more than prevent unpleasant odors. We wanted to offer high performance deodorant that smelled as distinguished as our fragrance line. Like in our solid fragrances, we use only the finest essential oils, extracts, and fragrance ingredients to create truly inspired scents that you will be proud to wear, no matter the occasion.View full article →
One of the great paradoxes of men’s grooming lies in taking care of your beard. If you do a great job grooming it, no one will notice your work. That’s why we created Formula 5 Beard Oil to make all of your beard grooming efforts look, well…effortless.View full article →
We get it. If ever there was a perfect time to try out a beard, it was during the nationwide shutdown this year. But as states begin to reopen and many of us begin planning on our return to the office, it may be time for the beard to go. Don't get me wrong. If you like your new look, by all means, keep it!
But, if your best beard attempt didn't yield the result you were hoping for, there's no shame in letting it go. Just make sure you do it the right way. Follow these easy steps to transition back into the land of the clean-shaven as smoothly as possible.View full article →
Most guys who are stuck at home feel like they have one of three choices—either embrace the shaggy look for as long as their barbershop is closed, grab some clippers and go with a full buzz cut, or roll the dice and risk disaster by cutting their hair solo.
We talked to our good friends at Emerson Joseph, one of the finest men's salons in the country and asked them if they could offer some advice to guys who were just trying to keep their hair looking good enough to keep their cameras on during video conference calls. Luckily, they had an even better solution. They are offering virtual consultations through Zoom calls to walk you and your significant other/quarantine companion through cutting your hair.View full article →