If you are familiar with our solid cologne fragrance, Hatteras, then you can undoubtedly recognize its strong outdoorsy, masculine smell. This is created by a mixture of scents - a primary component being vetiver.
Vetiver (pronounced VEHT-ih-ver) is one of the most popular scents in the men's fragrance industry. It is known for its distinct dry, woody, earthy aroma. Traditionally, vetiver was also used for many centuries in Indian folk medicine. Now, it is found in nearly 90% of modern western men’s fragrances. The scent is so popular in the industry, dozens of colognes are simply named "Vetiver."
One of the paradoxes of vetiver is that while its fragrance is often described as "woody," the plant is not a wood at all. The essential oil is distilled from the root of vetiver, a tall grass that grows in floodplains and marshes. Vetiver has a complex chemically composition, which means that there are no shortcuts or synthetics for fragrance makers. However, there is a wide range of fragrance profiles between the different vetivers based on their location and specific subspecies. Here at Fulton & Roark, we are partial to a particular vetiver grown in Haiti, which has a rich, woody profile that plays a strong part in both Hatteras and Captiva.
Few things are worse while traveling than stopping to recharge your phone and finding there are no outlets to be found. Make a quick fix to this problem by carrying a fully charged external phone battery with you, so you’ll have power no matter where you are.
We suggest Native Union's sleek and stylish JUMP Cable.
All images from Native Union.
Normally, we wouldn't recommend taking advice on preventing acne from a 60-year-old. But, when that 60-year-old is GQ Magazine, we would advise you to listen up.
This week, GQ published an article, "How to Prevent Acne Without Seeing a Dermatologist." Tip number one? Keep your face clean, even on the go with Fulton & Roark's Aftershave Cloths.
The travel-friendly cloths are the perfect solution for anytime you wish you could wash your face while on-the-go. The cleansing and toning formula not only leaves your skin feeling great after a shave, but it also removes dirt and oil from your skin following a workout, a long flight, or a hard day at the office.
Want to give them a try? Get both our shave cream and cleansing aftershave cloths for less with our Shave Better Set.
If you’re reading this, you probably already care more than the Average Joe about how you look and smell. And for that, we congratulate you.
However, one thing we’ve noticed is there are still not enough guys using daily face wash. Sure, many of you are washing your faces every day with awesome products like the Fulton & Roark Bar Soap, but that’s just not cutting it. Odds are, you’re over-exfoliating and drying out your skin.
Don’t believe us on the power of face wash? Read the facts:
The Proper Face Wash Won’t Disturb Your Face’s pH Level
You probably enjoy washing your face with bar soap because it’s awesome at ridding your skin of all oils. However, bar soap is not formulated for everyday use on the delicate skin of your face. The soap strips your face of all its natural oils -- both the good and the bad -- eventually causing your skin to work overtime to renourish itself. This leaves you even greasier at the end of the day. Face wash breaks this endless cycle because it works to keep your skin at its happy pH level, controlling the oil in the process.
A Gentle Cleanser Will Not Damage Your Skin
While exfoliation is a necessary step in your grooming routine, it can easily be overdone. We know you love using the F&R Bar Soap as a face wash for the manly scrub feeling. However, if used daily (and aggressively), it can cause micro-scrapes on your skin. You wouldn’t want scrapes on your car, so why let them happen on your face? Tone back the facial exfoliate to one to three times per week and use a gentle face wash without an exfoliate to get a refreshing cleanse without the risk of damage.
A Good Face Wash is Packed Full of Benefits
Yes, there’s a lot of good stuff (for your body) in our bar soap, but we specifically developed a daily facial cleanser filled to the brim with skin-boosting ingredients. Tea Tree Oil fights razor burn and improves your complexion. Green Tea Extract and Lemon Verbena also improve your complexion while stimulating hair growth and fighting signs of aging. Eucalyptus is known its anti-inflammatory and antifungal benefits.
Now you see? Face wash is a must.
If you haven’t already added the Fulton & Roark Face Wash to your daily routine, we suggest testing the power of the proper face wash now.
Traveling today? Don't wait until the plane lands to start your weekend. The Federal Aviation Administration allows for airplane bottles to be part of your carry-on collection. Just make sure they fit in a quart sized zip-top bag.
For cocktail inspiration, check out Hipmunk's airplane friendly drink guide.
Happy Ampersand Day! (To be honest, we're just as surprised as you probably are that there is such a thing.) An ampersand is such an insignificant thing that it hardly seems worth celebrating. That’s what we love about it.
At Fulton & Roark, we obsess about the little things. We spend an absurd amount of time on details like identifying the optimum amount of shave cream to best eliminate razor friction, researching the average amount of space in a man’s dopp kit, and working through the perfect combination of exfoliating ingredients for our bar soap. The truth is, even our very best customers aren’t likely to notice the minutiae that set our products apart, but we know some of you will. For me, focusing on the intricacies and working to get them just right is the best part of working on Fulton & Roark, even if no one notices but us. It's our belief that all of those little things add up to make Fulton & Roark a favorite for our customers.
When it comes to the aesthetic of our overall look, there’s one man who's behind more of the little details than anyone else. José Reyes, the creative director of Metaleap Creative is responsible not only for the design of our ampersand, but also for the look and feel of much of our packaging. I asked José how he decided on the specific ampersand that makes Fulton and Roark, “Fulton & Roark,” and this is what he said:
Grooming products a man can trust are the bedrock of Fulton & Roark’s brand. The way we achieved that visually with the brand mark was to look back to Lucian Bernhard’s 1937 typeface masterpiece, Bernhard Modern. Bernhard Modern looks like Fleet Foxes sounds: poetic, timeless, silvery. We took the italic ampersand from that type, and paired it with the sturdier forms of the “F” and “R.” When we did, we got all tingly. That’s when we knew something exciting was about to happen. As far as ampersands go, it’s not the most flamboyant, but its understated elegance has set the tone and spirit of a company that we hope is as long-lasting as the typeface we built it on.
José got the chills from creating what he thought was the perfect combination of fonts and lettering. It’s his passion for getting the little things just right that makes him such a great part of our team, and why we’re so proud to work together. To learn more about José and the whole Metaleap team, follow them on Instagram at @metaleapcreative. To learn more about our mission of fragrance and function, click here.
There's a lot to be said for getting a clean start when shaving. First off, you will you improve your overall complexion. But perhaps more importantly, the process of washing with warm water will soften your skin, making it easier to get a close shave and reducing the chance of nicking your skin. Because the process of shaving can be taxing on your skin, this is no time to bring out a harsh exfoliating scrub. Our Daily Cleanser will gently remove the dirt and oil from your skin without overdrying.
When it comes to our shave cream, less is more. The concentrated, no-foam formula is designed to go on as a thin layer across your skin. Using more than the recommended amount will likely slow down your razor without improving your experience.
The addition of hot water to the shave cream not only helps keep your skin soft as you begin to shave, it also activates the shave cream, making it supremely slick. The result is far less razor drag, which makes for happier skin.
In other words, move your razor in the same direction that your hair grows. Shaving "with the grain" will reduce friction and decrease the likelihood of ingrown hairs as your stubble grows back. Because every guy's facial hair grows differently, take a moment to familiarize yourself with the details of your face before you shave. Knowing how your hair grows will make your shaving ritual a smoother process.
Whether you use a single blade safety razor or a high-tech five blade, keeping the blades clean and free of buildup will make for a more precise shave.
By rinsing with cold water, you not only remove any leftover shave cream, but you also help reduce any inflammation that may have been caused by shaving.