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March 12, 2019

WHAT'S IN THIS STUFF? A CLOSER LOOK AT OUR DAILY MOISTURIZER

When it comes to taking good care of your skin, using products with skin-safe, environmentally-friendly and effective ingredients is always important. But using products that conform to the highest standards of quality and safety is even more important when it comes to a product like a Daily Moisturizer. Why? Because unlike a face wash or shave cream, which quickly rinses off after use, a moisturizer is designed to sit on your skin all day. Consequently, it's a big deal that the ingredients that are in contact with your skin all day and every day be good for you.  View full article →
January 08, 2019

A Resolution Worth Keeping: Wear an SPF Every Single Day

We spent more than two and a half years developing and perfecting our Daily Moisturizer.  Before we started, we knew exactly what we wanted, and just as importantly, what we didn't want. Here's how we got there. View full article →
December 12, 2018

How To Apply Solid Cologne

When designing our  Solid Cologne, we put an emphasis on making every facet of its design a pleasure to use. However, using it properly may not be self-evident

Whether you’re new to our solid colognes, or even if you’re an old pro who just wants a little reassurance, here is our comprehensive guide to using solid cologne.

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October 02, 2018

WHAT'S IN THIS STUFF? A CLOSER LOOK AT OUR SOLID COLOGNES

When we started Fulton & Roark, we began with a clear mission: To identify the best and worst elements for a man of getting groomed and ready, and to create new products that kept all of the good while eliminating or at least minimizing the downsides. The first product we began with was cologne because, in our minds, it was the area of grooming that was in the most desperate need of improvement.

We live in an age of carry-on luggage and TSA security lines, of fitness-minded men who get ready every morning in their gyms' locker rooms, of tightly-scheduled professionals who go straight from the office to their evening outings without time to stop by their place to freshen up. This is no longer the era for big and fragile glass spray bottles full of flammable liquid.

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September 16, 2018

WHAT'S IN THIS STUFF? A CLOSER LOOK AT OUR AFTERSHAVE CLOTHS

Rather than offer a bottle of aftershave, we decided to create individually packaged towelettes, each loaded with just the right amount of aftershave for a single use. Individually packaging the towelettes made them much easier for traveling. If you're leaving town for a couple days, you can just grab a couple, rather than packing an entire package. The towelette also helps to better remove excess oil and leftover shave cream residue than a splash on its own.

In short, our Aftershave Cloths perform better than anything else we have ever used, all while making your processes a little easier in the process. 

Check out the ingredients below to learn what's in our formula, and why it matters.

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September 06, 2018

WHAT'S IN THIS STUFF? A CLOSER LOOK AT OUR SHAVE CREAM

When we set out to create our shave cream, we tried to start with almost no assumptions about what a shave cream should be. Instead, we began with a question, "What are the problems that come with shaving, and how could a product fix them?" 

After lots of research, and one-on-one interviews, we landed on this: Friction is the problem. And a great shave cream first and foremost should help drastically reduce razor drag. 

And, after countless hours and rounds of testing, we finally landed on a product that we think is about as good as they come. 

Check out the ingredients list below to learn not only what's in our Shave Cream, but why. 

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August 30, 2018

WHAT'S IN THIS STUFF? A CLOSER LOOK INTO OUR FACE WASH

We don't need to tell you that your face is a big deal. It's the only one you've got. And, we have already told you why you need a face wash. So, we'll get right down to the details. Because in addition to using a face wash, you want one that you can feel good about. But going the "all-natural" route is far from a sure thing. 

Meanwhile, there are some ingredients that sound like they belong in a Chemistry textbook that are fantastic for that face of yours. Below is a list of everything contained in our Face Wash, along with an explanation of what it is, and why we use it.

We think you'll like what you see. 

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August 23, 2018

WHAT'S IN THIS STUFF? A CLOSER LOOK INTO OUR BAR SOAP

When we set out to create the best bar soap, we had several big goals in mind.

First, we wanted a soap that left your skin feeling healthy and clean. Second, we wanted a bar that was a pleasure to use. That meant, it needed to smell great, it needed to create a great lather (whether you were using a washcloth or not,) and it needed to last a long time. 

Finally, we wanted to make a soap made of ingredients that we felt good about. They had to be safe, good for your skin, and responsibly produced. Below is a list of the ingredients and an explanation of what function they provide. We think you’ll like what you see.

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June 29, 2018

Know Your Ingredients: Tea Tree

 Tea Tree oil is inarguably one of the most useful essential oils around. It also has one of the most confusing names in all of the English language. 

Also known as the Narrow-leaved Paperbark, the Tea Tree is a small tree native to Australia, with the scientific name, Melaleuca Alternifolia.

Here's the tricky part. The Melaleuca Alternifolia is not at all related to the tree,  Camellia Sinensis, which produces the five main types of tea that we drink

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June 25, 2018

Know Your Ingredients: Eucalyptus

If you're a fan of our 2-1 Shampoo + Body Wash or our Bar Soap, you're likely already a fan of Eucalyptus, whether you know it or not. The earthy, sharp, and slightly minty scent of Eucalyptus is a large part of what gives our wash products their invigorating fragrance. But Eucalyptus also does more than just smell good. View full article →
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