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December 17, 2024

Our Fine Fragrance Gift Guide: The Holiday Mood Edition

No matter the mood your loved one finds themself in this holiday season, there’s a Fulton and Roark fragrance to meet them where they’re at, whether that’s mired in a bad case of the winter blues or antsy to begin their next adventure. With a selection of scents that range from twists on winter classics to personal secret gardens, read on for five mood-based recommendations from our catalog of American fine fragrances, each paired thoughtfully with a bonus recommendation. View full article →

December 08, 2024

Looking for the perfect gift for your loved one? What do they like to watch?

If your prospective scent recipient spends most of their free hours glued to their preferred form of media, whether it be book, film, or TV show, leveraging your knowledge of their obsession to pick out a corresponding scent is a thoughtful way to show that you care not just about who they are, but what they love.  View full article →

December 03, 2024

Our (Relatable) Gift Guide For This Holiday Season

Looking for a totally relatable gift guide for your people this holiday season? Look no further. View full article →

September 03, 2024

Extrait de Parfum Guide

There's an old truism that, "writing about music is like dancing about architecture." While we believe that the same could be said of fragrance reviews, we also know that a few words about a fragrance can be very helpful when deciding which fragrance is right for you. With that in mind, we have put together a quick overview of each of the Fulton & Roark fragrances. Think of them as fragrance reviews without the superfluous esoterica.

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April 01, 2024

Five ways to use our Formula 5 Hair and Body Oil

A high-quality oil can do wonders for your hair, beard, and skin. However, they can also be a little intimidating for some. How much should you use? How often? Can something that works so well for your hair actually also be good for your skin? Here are the best ways to use our Formula 5 Oil, with a few extra tips thrown in. View full article →

January 31, 2024

How a moment of adolescent disappointment led to one of our most important principles

I was a high school freshman, and I'd saved up my money to get a new scent I'd been wanting for months. At the store, I was excited to see that rather than just a bottle of the cologne, I could buy it as part of a gift set. "This is great! I'll be able to try out layering the matching deodorant, shower gel, and lotion," I thought to myself. Of course, things didn't turn out as I'd expected. View full article →

January 15, 2024

How often should you receive your favorite F&R product?

If you'd like to subscribe to your favorite F&R product but don't know how often you should receive it, the guide below can help. View full article →

November 14, 2023

The Story of our Extrait de Parfum

After years of customer requests, our Extrait de Parfums are here, and they are available in all fifteen of our fragrances.
 
Like everything we do, we tried to offer an interesting take on traditional fragrance. We formulated our scents at a concentration that is nearly three times more powerful than the industry standard.
If you already have a Fulton & Roark scent you love, consider trying the Extrait version. If you don't, check out our Discovery Sets to find your perfect fragrance. 
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June 06, 2023

An even deeper dive on Vetiver

Vetiver offers a beautiful blend of warm, earthy, woody, and smoky notes, which have made it a distinctive and highly valued fragrance ingredient for quite some time. View full article →

May 27, 2023

All about Olibanum, AKA Frankincense

Olibanum, also known as Frankincense, is an ancient aromatic resin that has been used for centuries in religious ceremonies, traditional medicine, incense, and perfumery. This versatile and captivating ingredient offers a unique olfactory profile that adds depth and character to various perfumes and colognes. View full article →

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