We all know it's a good idea to check the labels before putting food in our bodies. It's also a good idea to see what's in a product before putting it on your body too. As with all of our offerings, we are happy to tell you exactly what is in our Formula 5 Multipurpose Oil and why it's in there.
As for why we created this magical portion that's literally great for everything from styling your beard to smoothing your elbows, we're happy to tell you that story too.
But for now, we'll stick to the ingredients:
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For proper context, it is helps to start with the three basic reasons that cause us to sweat. The first is to cool us down when the temperature of wherever we are is hot. The second reason is that the body responds to physical exertion from exercise and begins sweating to cool us down. The third is different from the other two and is triggered when the body gets stress signals, such as an intense meeting at work, or when you get a text from your significant other that reads, "we need to talk."
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When we first got started creating Fulton & Roark, Allen and I often talked about Billy Reid, and the following he had built. We appreciated his high-minded Southern style, and we deeply admired his relentless commitment to authenticity.
That's why it was such an honor when the team at Billy Reid reached out about working together and asked about carrying F&R in their stores.
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This month, we’re introducing our new line of Inspired Deodorants. Why “inspired?”
First and foremost, fine fragrance. At Fulton & Roark, if it doesn't smell fantastic, we're not interested. So, when we decided to create deodorants, we envisioned a product that did far more than prevent unpleasant odors. We wanted to offer high performance deodorant that smelled as distinguished as our fragrance line. Like in our solid fragrances, we use only the finest essential oils, extracts, and fragrance ingredients to create truly inspired scents that you will be proud to wear, no matter the occasion.
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One of the great paradoxes of men’s grooming lies in taking care of your beard. If you do a great job grooming it, no one will notice your work. That’s why we created Formula 5 Beard Oil to make all of your beard grooming efforts look, well…effortless.
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We get it. If ever there was a perfect time to try out a beard, it was during the nationwide shutdown this year. But as states begin to reopen and many of us begin planning on our return to the office, it may be time for the beard to go. Don't get me wrong. If you like your new look, by all means, keep it!
But, if your best beard attempt didn't yield the result you were hoping for, there's no shame in letting it go. Just make sure you do it the right way. Follow these easy steps to transition back into the land of the clean-shaven as smoothly as possible.
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Most guys who are stuck at home feel like they have one of three choices—either embrace the shaggy look for as long as their barbershop is closed, grab some clippers and go with a full buzz cut, or roll the dice and risk disaster by cutting their hair solo.
We talked to our good friends at Emerson Joseph, one of the finest men's salons in the country and asked them if they could offer some advice to guys who were just trying to keep their hair looking good enough to keep their cameras on during video conference calls. Luckily, they had an even better solution. They are offering virtual consultations through Zoom calls to walk you and your significant other/quarantine companion through cutting your hair.
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Soap is made up of interesting little molecules that have a hydrophilic head, which means that it bonds with water, and a hydrophobic tail, which means it avoids water and instead looks for oils or lipids to bond with. When soap and water interact, the soap molecules arrange themselves with their hydrophobic tails tucked together while the water-loving heads of the molecules face outward, looking to bond with water. Meanwhile, many viruses and bacteria (including COVID-19, the HIV virus and hepatitis B) have lipid membranes, or outer walls.
When you wash your hands with soap and water, you’re spreading those tiny little soap molecules all over your hands. As you’re washing, the hydrophobic ends of the molecules wedge themselves into the membranes of viruses and bacteria, causing them to rupture and break apart.
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Shop all our fine fragrances
Brazilian Pepper, Cedarwood, Magnolia
Pomelo, Coriander, Green Leaves
Sandalwood, Sage, Amber
Coastal, Fresh, Cedar
Tobacco, Leather, Vanilla
Atlas Cedar, Neroli, Amber
Madagascan Geranium, Oakmoss
Classic, Green, Spice
5-in-1 fine fragrance grooming oil
Highly-effective, fine fragrance, aluminum-free deodorant
Long-lasting, lightly-exfoliating, fine fragrance
Formulated with our light, everyday fragrance
Gift cards available
Sets with our Permanent Collection fragranced products
Sets with our Everyday Grooming Products
Shop all our sets
Fine fragrance moisturizer
Available for a limited time
Shop all our products
Highly-concentrated, wax-based, fine fragrances
Solid Fragrance and Deodorant Refills available
Balsam Fir, Elemi, Oakmoss
Incense, Vetiver, Cardamom
