Blog

April 25, 2023

Extrait de Parfum, but a Solid Fragrance?

We use 25-35% fragrance concentrations in our solid fragrances, placing them in the Extrait de Parfum category. As an aside, many of you may know the Solid Fragrance category as "solid colognes." We moved away from the term years ago as we recognized that cologne was not an accurate descriptor for our dosage. View full article →

April 18, 2023

Is Saccharomyces Ferment a magical ingredient for natural deodorants?

We get a lot of questions about our formulations and ingredients, but one ingredient probably gets more questions than any other: “What the heck is Saccharomyces Ferment?” It’s a good question. Why would a by-product of yeast fermentation be in my deodorant? View full article →

March 01, 2023

How to create a proper neckline when shaving

There are lots of things in life that seem remarkably simple but are somehow remarkably nerve-racking: taking that first step onto an escalator, going to sleep when you have to wake up extra early the next morning, and of course…knowing exactly what to shave and what to leave when rocking the stubbly look. Here’s a quick quide for how to get it right.

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February 01, 2023

How to create and maintain the perfect five o' clock shadow

The five o’ clock shadow is like a lot of looks we go for. It’s meant to look effortless, and casual. But, just like the “bed head” style, you need to put in a little effort to avoid looking like a mess. To achieve and maintain this look, it's crucial to understand the proper techniques and products involved View full article →

August 17, 2022

Our Bar Soap Manifesto

We landed on four "truths" that we focused on to create our line of Bar Soaps, and we believe by holding to these four ideas, we made something truly extraordinary.  View full article →

August 01, 2022

14 Reasons you'll love Solid Fragrance

Here are some reasons we think you’ll love our Solid Fragrances:

1. Our steady-wearing wax-based formula gives you a scent that can last you all day.
2. Your Solid Fragrances can travel with you anywhere and everywhere. (Good luck taking that four-ounce glass bottle of spray through airport security, or cramming it in a gym locker!)
3. You no longer have to “spray and pray.” Unlike the unreliable spritz, the manual application of our solid lets you know how much you are applying and where.

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April 25, 2022

Here's how to get started with your Discovery Set

A step-by-step guide on how to get started with your Solid Fragrance Discovery Set. View full article →

April 08, 2022

Solid Cologne or Solid Fragrance: What’s the difference?

As the popularity of solid fragrance continues to grow, lots of people want to know the differences between the terms solid cologne, solid perfume, solid fragrance, wax cologne, hard cologne, and the like.

In most cases, all of these terms are used interchangeably. However, there is a reason that at Fulton & Roark we prefer to talk about our offerings as Solid Fragrance for two reasons.

 

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March 29, 2022

Manage your Subscription via Text Messages

Modifying your subscription just became easier! You can now modify your subscription from your phone by subscribing to our SMS subscription management and texting us to +1 844-661-2392.

Here are some examples of what you can do with a quick text.

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March 21, 2022

SOLID FRAGRANCE GUIDE

There's an old truism that, "writing about music is like dancing about architecture." While we believe that the same could be said of fragrance reviews, we also know that a few words about a fragrance can be very helpful when deciding which cologne is right for you. View full article →