Blog

October 22, 2020

Introducing Inspired Deodorant

This month, we’re introducing our new line of Inspired Deodorants. Why “inspired?”

 First and foremost, fine fragrance.  At Fulton & Roark, if it doesn't smell fantastic, we're not interested. So, when we decided to create deodorants, we envisioned a product that did far more than prevent unpleasant odors. We wanted to offer high performance deodorant that smelled as distinguished as our fragrance line. Like in our solid fragrances, we use only the finest essential oils, extracts, and fragrance ingredients to create truly inspired scents that you will be proud to wear, no matter the occasion.

View full article →

October 19, 2020

Introducing the Beard Oil that is so much more than a beard oil

One of the great paradoxes of men’s grooming lies in taking care of your beard. If you do a great job grooming it, no one will notice your work. That’s why we created Formula 5 Beard Oil to make all of your beard grooming efforts look, well…effortless.

View full article →

May 27, 2020

How to shave your quarantine beard

We get it. If ever there was a perfect time to try out a beard, it was during the nationwide shutdown this year. But as states begin to reopen and many of us begin planning on our return to the office, it may be time for the beard to go. Don't get me wrong. If you like your new look, by all means, keep it! 

But, if your best beard attempt didn't yield the result you were hoping for, there's no shame in letting it go. Just make sure you do it the right way. Follow these easy steps to transition back into the land of the clean-shaven as smoothly as possible. 

View full article →

April 11, 2020

The best way to cut your own hair

Most guys who are stuck at home feel like they have one of three choices—either embrace the shaggy look for as long as their barbershop is closed, grab some clippers and go with a full buzz cut, or roll the dice and risk disaster by cutting their hair solo.

We talked to our good friends at Emerson Joseph, one of the finest men's salons in the country and asked them if they could offer some advice to guys who were just trying to keep their hair looking good enough to keep their cameras on during video conference calls. Luckily, they had an even better solution. They are offering virtual consultations through Zoom calls to walk you and your significant other/quarantine companion through cutting your hair. 

View full article →

April 09, 2020

How and why soap kills COVID-19...and lots of other germs too

Soap is made up of interesting little molecules that have a hydrophilic head, which means that it bonds with water, and a hydrophobic tail, which means it avoids water and instead looks for oils or lipids to bond with. When soap and water interact, the soap molecules arrange themselves with their hydrophobic tails tucked together while the water-loving heads of the molecules face outward, looking to bond with water. Meanwhile, many viruses and bacteria (including COVID-19, the HIV virus and hepatitis B) have lipid membranes, or outer walls.

When you wash your hands with soap and water, you’re spreading those tiny little soap molecules all over your hands. As you’re washing, the hydrophobic ends of the molecules wedge themselves into the membranes of viruses and bacteria, causing them to rupture and break apart. 

View full article →

February 17, 2020

There is a right way to shower: How to shower properly and feel great doing it

Showering may be a personal activity, but that doesn’t mean that it falls into the category of complete relativity. There is a right way to shower, and the good news is that it’s not difficult. Keep the speakers and phones out of the bathroom, and give yourself a few minutes alone with your thoughts, focusing on the steps in the process. Shower properly for just a few days and you’ll find your repetitive routine can become a rewarding ritual.

View full article →

November 21, 2019

We Like Your Look- Joseph Knowles

Here at Fulton & Roark we not only admire guys who have upped their grooming game but also those who work to create a sense of style that is unique to them.  This is why we created the series “We Like Your Look,” which celebrates the guys who express themselves with fashion, grooming, and an overall great sense of style.  This time around, we wanted to feature Joseph Knowles, who is known for a fun and adventurous yet also sustainable style to hear about what goes into his look and who inspires his style. View full article →

November 14, 2019

Meet Our Stockist: Milworks

When you're on Broadway in Milwaukee, Wisconsin you will come across a store called Milworks that features some of the best denim on the market all in a store designed to feel "warm and cozy."  While there, you can pick up some great clothing pieces and accessories and also explore a city that many say is going through a culture renaissance  Check out our interview with co-founder, CEO, and awesome guy Jason Meyer. View full article →

November 08, 2019

Meet Our Stockist: Untucked

Located in the town of Duck, North Carolina, a place that fits into the broad "Outer Banks" is a store loved by both locals and tourists known as Untucked.  While keeping with a relaxed beach atmosphere, Untucked offers the best there is in men's clothing, accessories, and also gifts while providing one of the best customer experiences around.  We had the chance to speak with store owner, Dave Facenda to hear about what goes into running this amazing store along with thoughts on fashion and community involvement. View full article →

October 22, 2019

Meet Our Stockist: Hamilton & Adams

When you walk into Hamilton & Adams you should be curious.  That’s what their founders wanted. Created by brothers Andrew Addotta and Clark Chaine in Kingston, New York, Hamilton & Adams focusses on showcasing all the Hudson Valley has to offer and bring all the unique brands of the world to Hudson Valley.  You’ll find their store in the heart of Kingston’s quaint downtown adding to the store’s charm.  Recently, we sat down with Co-Founder, Andrew Addotta to learn more about one of the brains behind one of our favorite stores. View full article →