September 16, 2018


Rather than offer a bottle of aftershave, we decided to create individually packaged towelettes, each loaded with just the right amount of aftershave for a single use. Individually packaging the towelettes made them much easier for traveling. If you're leaving town for a couple days, you can just grab a couple, rather than packing an entire package. The towelette also helps to better remove excess oil and leftover shave cream residue than a splash on its own.

In short, our Aftershave Cloths perform better than anything else we have ever used, all while making your processes a little easier in the process. 

Check out the ingredients below to learn what's in our formula, and why it matters.

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September 06, 2018


When we set out to create our shave cream, we tried to start with almost no assumptions about what a shave cream should be. Instead, we began with a question, "What are the problems that come with shaving, and how could a product fix them?" 

After lots of research, and one-on-one interviews, we landed on this: Friction is the problem. And a great shave cream first and foremost should help drastically reduce razor drag. 

And, after countless hours and rounds of testing, we finally landed on a product that we think is about as good as they come. 

Check out the ingredients list below to learn not only what's in our Shave Cream, but why. 

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August 30, 2018


We don't need to tell you that your face is a big deal. It's the only one you've got. And, we have already told you why you need a face wash. So, we'll get right down to the details. Because in addition to using a face wash, you want one that you can feel good about. But going the "all-natural" route is far from a sure thing. 

Meanwhile, there are some ingredients that sound like they belong in a Chemistry textbook that are fantastic for that face of yours. Below is a list of everything contained in our Face Wash, along with an explanation of what it is, and why we use it.

We think you'll like what you see. 

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August 23, 2018


When we set out to create the best bar soap, we had several big goals in mind.

First, we wanted a soap that left your skin feeling healthy and clean. Second, we wanted a bar that was a pleasure to use. That meant, it needed to smell great, it needed to create a great lather (whether you were using a washcloth or not,) and it needed to last a long time. 

Finally, we wanted to make a soap made of ingredients that we felt good about. They had to be safe, good for your skin, and responsibly produced. Below is a list of the ingredients and an explanation of what function they provide. We think you’ll like what you see.

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July 12, 2018

Carter Devries - We Love Your Look

Our first nominee for our We Like Your Look series is Carter Devries.

Tee - 3Sixteen Trillium / Denim - Shockoe Atelier Slim Kojima / Boots - Red Wing 8111 Iron Ranger / Jacket - Filson 1897 Mile Marker / Shades - Randolph Aviator

Tee - 3Sixteen Trillium / Denim - Shockoe Atelier Slim Kojima / Boots - Red Wing 8111 Iron Ranger / Jacket - Filson 1897 Mile Marker / Shades - Randolph Aviator

I got the chance to talk to Carter about his style and here's what he had to say.

Coat: @alphaindustries M-65 / Jacket: @ironheartdenim IH-526j 21oz / Jeans: @ironheartdenim IH-777s 21oz / Hoodie: @poloralphlauren / Tee: @3sixteen / Gloves: @upstatestock / Watch Cap: @knickerbocker

I’m always a little dumbstruck when people around me talk about my “style”.  I simply feel at my best when wearing great denim, high-quality boots and classic work and military-inspired attire where form follows function.

12:00 - @vibergboot Brown Chromexcel via @brooklynclothing / 1:00 - @trumanbootcompany Graphite Horse Rump / 2:00 - @vibergboot @jeffdepano x @divisionroadinc collab Honey Tanned Horsehide / 3:30 - @trumanbootcompany Java Waxed Flesh / 5:00 - @vibergboot x @rivetandhide Boondocker

I’m just not interested in disposable products or of-the-moment trends. I  hope that’s reflected in what I choose to wear. 

Shirt: @3sixteen Utility Workshirt via @witheredfig / Tee: @merzbschwanen 1950's via @witheredfig / Denim: @shockoe_atelier Slim Kojima / Boots: @trumanbootcompany Java Waxed Flesh / Cuff: @lhnjewelry Pantheon / Watch: @timex x @redwingheritage Waterbury

The best pieces I own are denims from Iron Heart and Pure Blue Japan, boots from Viberg, Truman and Alden and leather goods from Craft and Lore, Samuel Brave Mfg Co. and English Leather Works. All of these relatively small companies make durable goods at the highest level of quality and with an obvious and obsessive passion.

Jeans: @ironheartdenim IH-777s 21 oz / Shirt: @3sixteen Gray Plaid Utility / Jacket: @ironheartdenim IH-526j 21oz / Belt: @samuelbravemfgco Natural Chomexcel Standard / Watch: @timex x @redwingheritage Waterbury Chrono / Watch Band: @theblackacre / Wallet: @samuelbravemfgco natural Chromexcel James Mid / Socks: @americantrench Merino Activity / Beanie: @hattersanonymous / Boots: @vibergboot - @divisionroadinc x @jeffdepano collab in Honey Tanned Horsehide

Bottom line: find what works for you and then invest in beautifully crafted and well-fitting pieces. Own fewer, higher quality, timeless pieces. You can’t go wrong with that recipe. 

Jeans: @ironheartdenim IH-777s 21oz / Jacket: @ironheartdenim IH-526j 21 oz / Boots: @trumanbootcompany Java Waxed Flesh / App: @fujifilmx_us Cam Remote

Go check out Carter and his timeless wardrobe on Instagram. He is worth the follow.

June 29, 2018

Know Your Ingredients: Tea Tree

 Tea Tree oil is inarguably one of the most useful essential oils around. It also has one of the most confusing names in all of the English language. 

Also known as the Narrow-leaved Paperbark, the Tea Tree is a small tree native to Australia, with the scientific name, Melaleuca Alternifolia.

Here's the tricky part. The Melaleuca Alternifolia is not at all related to the tree,  Camellia Sinensis, which produces the five main types of tea that we drink

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June 25, 2018

Know Your Ingredients: Eucalyptus

If you're a fan of our 2-1 Shampoo + Body Wash or our Bar Soap, you're likely already a fan of Eucalyptus, whether you know it or not. The earthy, sharp, and slightly minty scent of Eucalyptus is a large part of what gives our wash products their invigorating fragrance. But Eucalyptus also does more than just smell good. View full article →
June 11, 2018

The Dads of Fulton & Roark

Lucky for us, lots of the Fulton & Roark team grew up with great dads to help us learn by example what makes a good man. As we approach Father's Day, we thought it seemed like a good time to highlight the guys who helped teach us what a good (and handsome) man looks like:  View full article →
June 04, 2018

And the winner of Best Men's Aftershave is...Fulton & Roark!

Men's Health Magazine named Fulton & Roark Aftershave Cloths a winner in their 2018 Grooming Awards. While we're pleased about winning an award from one of the best men's magazines around, we're even happier with what they said about the product.  View full article →
May 18, 2018

Happy Birthday to our design hero, Dieter Rams

May 20th marks Dieter Rams’s 86th birthday, and it seemed as good a time as any to celebrate the man whose brilliant ideas have been pivotal to the creation and of our company, Fulton & Roark.

If you’re not familiar, Rams is the designer and architect who coined the phrase “less, but better” and who led the company Braun to design some of the most timeless and beautiful products ever created from the 1960s through the 1990s.

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