Soap is made up of interesting little molecules that have a hydrophilic head, which means that it bonds with water, and a hydrophobic tail, which means it avoids water and instead looks for oils or lipids to bond with. When soap and water interact, the soap molecules arrange themselves with their hydrophobic tails tucked together while the water-loving heads of the molecules face outward, looking to bond with water. Meanwhile, many viruses and bacteria (including COVID-19, the HIV virus and hepatitis B) have lipid membranes, or outer walls.
When you wash your hands with soap and water, you’re spreading those tiny little soap molecules all over your hands. As you’re washing, the hydrophobic ends of the molecules wedge themselves into the membranes of viruses and bacteria, causing them to rupture and break apart.View full article →
To find the little insights that lead to great products, we have to ask a lot of uncomfortable questions.
When we were working on creating a new line of Bar soap, we interviewed men and asked them, “Do you use a washcloth with your soap, or go straight ‘bar-to-body?’” They almost all answered that they were washcloth users, But one day, But one day, I asked “Did you use a washcloth today?” Most men gave us a sheepish look, and replied something like, "Well, not today..."View full article →
We all know it's a good idea to check the labels before putting food in our bodies. It's also a good idea to see what's in a product before putting it on your body too. As with all of our offerings, we are happy to tell you exactly what is in our Formula 5 Multipurpose Oil and why it's in there.
As for why we created this magical portion that's literally great for everything from styling your beard to smoothing your elbows, we're happy to tell you that story too.
But for now, we'll stick to the ingredients:View full article →
For proper context, it is helps to start with the three basic reasons that cause us to sweat. The first is to cool us down when the temperature of wherever we are is hot. The second reason is that the body responds to physical exertion from exercise and begins sweating to cool us down. The third is different from the other two and is triggered when the body gets stress signals, such as an intense meeting at work, or when you get a text from your significant other that reads, "we need to talk."View full article →
When we first got started creating Fulton & Roark, Allen and I often talked about Billy Reid, and the following he had built. We appreciated his high-minded Southern style, and we deeply admired his relentless commitment to authenticity.
That's why it was such an honor when the team at Billy Reid reached out about working together and asked about carrying F&R in their stores.View full article →