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April 01, 2024

Five ways to use our Formula 5 Hair and Body Oil

A high-quality oil can do wonders for your hair, beard, and skin. However, they can also be a little intimidating for some. How much should you use? How often? Can something that works so well for your hair actually also be good for your skin? Here are the best ways to use our Formula 5 Oil, with a few extra tips thrown in. View full article →

January 31, 2024

How a moment of adolescent disappointment led to one of our most important principles

I was a high school freshman, and I'd saved up my money to get a new scent I'd been wanting for months. At the store, I was excited to see that rather than just a bottle of the cologne, I could buy it as part of a gift set. "This is great! I'll be able to try out layering the matching deodorant, shower gel, and lotion," I thought to myself. Of course, things didn't turn out as I'd expected. View full article →

January 15, 2024

How often should you receive your favorite F&R product?

If you'd like to subscribe to your favorite F&R product but don't know how often you should receive it, the guide below can help. View full article →

November 14, 2023

The Story of our Extrait de Parfum

After years of customer requests, our Extrait de Parfums are here, and they are available in all fifteen of our fragrances.
Like everything we do, we tried to offer an interesting take on traditional fragrance. We formulated our scents at a concentration that is nearly three times more powerful than the industry standard.
If you already have a Fulton & Roark scent you love, consider trying the Extrait version. If you don't, check out our Discovery Sets to find your perfect fragrance. 
View full article →

June 06, 2023

An even deeper dive on Vetiver

Vetiver offers a beautiful blend of warm, earthy, woody, and smoky notes, which have made it a distinctive and highly valued fragrance ingredient for quite some time. View full article →

May 27, 2023

All about Olibanum, AKA Frankincense

Olibanum, also known as Frankincense, is an ancient aromatic resin that has been used for centuries in religious ceremonies, traditional medicine, incense, and perfumery. This versatile and captivating ingredient offers a unique olfactory profile that adds depth and character to various perfumes and colognes. View full article →

May 22, 2023

What's the difference between Indian Sandalwood and Australian Sandalwood? We're glad you asked.

If you possess nearly any level of interest in the world of fine fragrance, odds are that you are at least somewhat familiar with the ingredient Sandalwood. At Fulton & Roark, it’s a centerpiece ingredient for both Calle Ocho and Blue Ridge. Sandalwood offers a rich, woody scent that is hard not to love.
But what you may not know, is the intriguing history of Sandalwood in the fragrance industry, and why we have seen a transition from Indian Sandalwood to its Australian counterpart, as well as the reasons behind this shift. We’ll also explore the olfactive similarities and differences between the Indian and Australian species. View full article →

May 11, 2023

Aluminum-free Deodorant

Aluminum compounds have long been used in traditional antiperspirants, serving a crucial function - to plug sweat ducts, thereby reducing the amount of perspiration on the skin's surface. However, despite their effectiveness in controlling sweat, they have become a subject of concern for many. View full article →

May 01, 2023

Solid Cologne, Wax Perfume, Solid Fragrance…what’s it all mean?

Whether you’re talking Eau de Colognes vs Eau de Toilets or Parfum versus “perfume,” it’s all a lot to take in. Today, we wanted to give you a quick rundown on our Solids, and why you normally see us use the phrase “Solid Fragrance” to describe our line.  View full article →

April 25, 2023

Extrait de Parfum, but a Solid Fragrance?

We use 25-35% fragrance concentrations in our solid fragrances, placing them in the Extrait de Parfum category. As an aside, many of you may know the Solid Fragrance category as "solid colognes." We moved away from the term years ago as we recognized that cologne was not an accurate descriptor for our dosage. View full article →

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