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August 29, 2021

How and why soap kills COVID-19... and lots of other germs too

Soap is made up of interesting little molecules that have a hydrophilic head, which means that it bonds with water, and a hydrophobic tail, which means it avoids water and instead looks for oils or lipids to bond with. When soap and water interact, the soap molecules arrange themselves with their hydrophobic tails tucked together while the water-loving heads of the molecules face outward, looking to bond with water. Meanwhile, many viruses and bacteria (including COVID-19, the HIV virus and hepatitis B) have lipid membranes, or outer walls.

When you wash your hands with soap and water, you’re spreading those tiny little soap molecules all over your hands. As you’re washing, the hydrophobic ends of the molecules wedge themselves into the membranes of viruses and bacteria, causing them to rupture and break apart. 

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August 23, 2021

F&R Ritual

Upgrade your routine with a steady supply of your favorite F&R products. With our subscription model you get to save on your favorite fragrance or grooming products and you don't ever need to worry about running out. Choose which products you'd like and how often you'd like to receive them and we'll handle the rest. View full article →

August 17, 2021

The Story of Ramble

With Ramble, we wanted to change things up and offer a scent that was complex enough to be immediately attractive, but difficult for to immediately identify any of the key ingredients. While this is easy to achieve with synthetics, we wanted to rely heavily on natural ingredients from the  Naturals Together program, which focuses on sourcing natural ingredients in a way that is both environmentally responsible and respectful to the people who grow and harvest them. View full article →

July 22, 2021

How uncomfortable questions led to our fantastic Bar Soap

To find the little insights that lead to great products, we have to ask a lot of uncomfortable questions. 

When we were working on creating a new line of Bar soap, we interviewed men and asked them, “Do you use a washcloth with your soap, or go straight ‘bar-to-body?’” They almost all answered that they were washcloth users, But one day,  But one day, I asked “Did you use a washcloth today?” Most men gave us a sheepish look, and replied something like, "Well, not today..." 

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July 06, 2021

What's in this stuff? A guide to our Formula 5 Multipurpose Oil

We all know it's a good idea to check the labels before putting food in our bodies. It's also a good idea to see what's in a product before putting it on your body too. As with all of our offerings, we are happy to tell you exactly what is in our Formula 5 Multipurpose Oil and why it's in there. 

As for why we created this magical portion that's literally great for everything from styling your beard to smoothing your elbows, we're happy to tell you that story too. 

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July 05, 2021

What you need to know about Deodorant vs Antiperspirant

What’s the difference between deodorant and antiperspirant?

For proper context, it is helps to start with the three basic reasons that cause us to sweat. The first is to cool us down when the temperature of wherever we are is hot. The second reason is that the body responds to physical exertion from  exercise and begins sweating to cool us down. The third is different from the other two and is triggered when the body gets stress signals, such as an intense meeting at work, or when you get a text from your significant other that reads, "we need to talk." 

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June 10, 2021

All your sweat questions answered.

Over the years, we've been asked a lot of questions about sweat, and what to do about it. We get it. Sweat is actually a little more complicated than it seems. Here are some questions we've received in the past with our expert answers.  View full article →

April 02, 2021

Shop for us at all Billy Reid locations

When we first got started creating Fulton & Roark, Allen and I often talked about Billy Reid, and the following he had built. We appreciated his high-minded Southern style, and we deeply admired his relentless commitment to authenticity.

That's why it was such an honor when the team at Billy Reid reached out about working together and asked about carrying F&R in their stores.

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February 04, 2021

Everything you need to know about fragrance layering

We answer all your questions about layering fragrance: How to do it, Why you should do it, and why layering fine fragrance creates a better scent experience for you and those around you. View full article →

October 22, 2020

Introducing Inspired Deodorant

This month, we’re introducing our new line of Inspired Deodorants. Why “inspired?”

 First and foremost, fine fragrance.  At Fulton & Roark, if it doesn't smell fantastic, we're not interested. So, when we decided to create deodorants, we envisioned a product that did far more than prevent unpleasant odors. We wanted to offer high performance deodorant that smelled as distinguished as our fragrance line. Like in our solid fragrances, we use only the finest essential oils, extracts, and fragrance ingredients to create truly inspired scents that you will be proud to wear, no matter the occasion.

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