May 18, 2018

What's in this stuff? A Closer look into our 2-in-1 Shampoo + Body Wash

When it comes to eating well, one simple rule some health coaches recommend is, “If a food has ingredients you can’t pronounce, just don’t eat it.” It’s pretty good advice, but with grooming products, it’s often more complicated than that. Ingredients that look like they came straight out of an advanced chemistry textbook might be your skin’s best friend. Unlike food, “all-natural products” are often not what’s best for your body. We wanted to take a deeper dive into our ingredients list to explain each of our ingredients—what they are, and what they do. To start off our series, we chose our 2-in-1 Shampoo + Body Wash. View full article →
March 22, 2018

A Visual Review of Fulton & Roark Solid Colognes

There's an old truism that, "writing about music is like dancing about architecture." While we believe that the same could be said of fragrance reviews, we also know that a few words about a fragrance can be very helpful when deciding which cologne is right for you. With that in mind, we have put together a quick visual overview of each of the Fulton & Roark solid colognes. Think of them as fragrance reviews without the superfluous esoterica. View full article →
February 21, 2018

Sweat More. Stay Handsome.

People say “no sweat” like that’s a good thing, but at Fulton & Roark we believe in sweat. Not only is it the metaphorical ingredient to nearly every meaningful accomplishment, it’s also really good for your body -- and for your skin in particular.  

Don’t believe us? Here are five facts that will change your mind

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February 19, 2018

How to get great skin beyond skincare products

So often, it feels like we are being told the only way to get good skin is by using this facewash and that shave cream. And while there is truth to that, it’s not everything.

Great skin comes from so much more than what you put on your skin. A healthy complexion is also the result of your overall lifestyle.

Here are a few of our favorite tips to help you achieve the great skin you’re looking for.

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February 07, 2018

Just being the best men’s face wash wasn’t good enough

When we launched our face wash a few years ago, we felt confident that we had made the very best product of its kind on the market.  Our skin-balancing formula powers through the dirt, oil, pollution and sweat residue that accumulates on a guy’s skin throughout the day—and it does it without over drying his skin.

A lot of companies would have thought that was good enough. Once you have developed a simple, one-step face cleansing process with great results for guys, why mess with it? At Fulton & Roark, we decided to raise the bar.

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January 11, 2018

15 Reasons You Will Love Solid Cologne

If you’re looking to improve your grooming process, there’s no better place to start than by adopting solid cologne. Why? Because it’s likely the part of your grooming routine that needs an upgrade the most. It was the first grooming product the team at Fulton & Roark reimagined and now, years later, it’s still our best-known line of products.

Here are 15 reasons we think you’ll love our solid cologne:

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December 29, 2017

Take Care of Yourself, Man: A Resolution Worth Keeping

2018 is almost here. For many of us, it means setting goals for the new year and thinking about how we might improve our lives. While there are plenty of jokes to be made about the unreasonably lofty goals some guys set (re: "This year, I'm getting in shape, paying off my mortgage, getting a raise and finding the woman of my dreams"), committing to a smart goal or two for a new year can be a great way to make your life a little better. Here are a few of our favorites. View full article →
December 07, 2017

Introducing the F&R Dopp Kit: 100% USA-Made, 100% Mil-Spec

When we decided to create a Dopp Kit for Fulton & Roark in 2016, we had modest plans. All we wanted was a functional, minimalist bag that would hold all of a man's essentials and make our gift set a little more fun. Of course, that's not how things ended up.  View full article →
November 29, 2017

Inside the Fragrance: Vetiver

If you are familiar with our solid cologne fragrance, Hatteras, then you can undoubtedly recognize its strong outdoorsy, masculine smell. This is created by a mixture of scents - a primary component being vetiver.

Vetiver (pronounced VEHT-ih-ver) is one of the most popular scents in the men's fragrance industry...

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November 16, 2017

Inside the Fragrance: Sandalwood

You’ve probably heard of sandalwood, but do you really know what it is? Sandalwood, the star scent of our  Shackleford Solid Cologne, is an essential oil derived from the dense, yellow wood of the sandalwood tree. View full article →