Blog

October 19, 2020

Introducing the Beard Oil that is so much more than a beard oil

One of the great paradoxes of men’s grooming lies in taking care of your beard. If you do a great job grooming it, no one will notice your work. That’s why we created Formula 5 Oil to make all of your beard grooming efforts look, well…effortless.

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May 27, 2020

How to shave your quarantine beard

We get it. If ever there was a perfect time to try out a beard, it was during the nationwide shutdown this year. But as states begin to reopen and many of us begin planning on our return to the office, it may be time for the beard to go. Don't get me wrong. If you like your new look, by all means, keep it! 

But, if your best beard attempt didn't yield the result you were hoping for, there's no shame in letting it go. Just make sure you do it the right way. Follow these easy steps to transition back into the land of the clean-shaven as smoothly as possible. 

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April 09, 2020

How and why soap kills COVID-19...and lots of other germs too

Soap is made up of interesting little molecules that have a hydrophilic head, which means that it bonds with water, and a hydrophobic tail, which means it avoids water and instead looks for oils or lipids to bond with. When soap and water interact, the soap molecules arrange themselves with their hydrophobic tails tucked together while the water-loving heads of the molecules face outward, looking to bond with water. Meanwhile, many viruses and bacteria (including COVID-19, the HIV virus and hepatitis B) have lipid membranes, or outer walls.

When you wash your hands with soap and water, you’re spreading those tiny little soap molecules all over your hands. As you’re washing, the hydrophobic ends of the molecules wedge themselves into the membranes of viruses and bacteria, causing them to rupture and break apart. 

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August 07, 2019

How to Wear Stubble Properly

When it comes to sporting a new look, people often say “confidence is key.” I say, “easier said than done.” Especially when it comes to trying out a new look that involves your face, it’s bound to be a little intimidating. In this post, we guide you through the ins-and-outs of properly rocking the unshaven look. Enjoy.  View full article →

August 04, 2019

The Ultimate Guide To Shaving

People take their coffee seriously by trying new beans and exclusive blends at local coffee shops.  People can also take sneakers seriously by going to a running specialist to get shoes meant for their stride.  It is time people also go deeper into shaving.  Our ultimate shave guide gives you a process you can do at home for when you want to treat yourself and can also help up your grooming game. View full article →

July 30, 2019

Fragrance Deep Dive: The Fougere

Timeless classics are sometimes the best options for the modern fragrance wearer.  This includes the fresh yet woodsy scent known as fougère (pronounced foo-JAIR). While it’s considered a pillar of men’s cologne categories, even those familiar with fragrance may still feel unclear on fougère as there are many different ideas of what fougère should smell like.  In our fragrance deep dive, we take a look at everything you need to know involving fougère. View full article →

July 10, 2019

Fragrance Vocabulary

Fragrances have their own set of vocabulary which makes it hard to know what some websites and places are talking about when revealing their newest fragrance.  Some of the terminologies are so complex, it can be intimidating to approach and even start to learn what they mean.  We are here to change that!  These words are the basics in fragrance vocabulary that can help a fragrance expert review some terms and will also help someone just starting to take how they smell seriously understand all the different aspects of a fragrance. 

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June 10, 2019

How to choose the best razor for you

Shaving can be confusing!  In today's world there are many different options when it comes to picking a razor and when making a decision, people have to factor in cost, skill, and issues like skin sensitivity.  See a breakdown of different razors along with a way to combat shaving friction and sensitivity. View full article →

May 27, 2019

The Perfect Gift for Every Dad

Father's Day is less than a month away, and shopping for the dads in your life can be tough. In an attempt to make things a little easier, we've created this quick guide featuring some best bets for every type of dad. Find the kind of dad you're shopping for, and see what we recommend!  View full article →

December 12, 2018

How To Apply Solid Cologne

When designing our  Solid Cologne, we put an emphasis on making every facet of its design a pleasure to use. However, using it properly may not be self-evident

Whether you’re new to our solid colognes, or even if you’re an old pro who just wants a little reassurance, here is our comprehensive guide to using solid cologne.

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