Blog

April 09, 2020

How and why soap kills COVID-19...and lots of other germs too

Soap is made up of interesting little molecules that have a hydrophilic head, which means that it bonds with water, and a hydrophobic tail, which means it avoids water and instead looks for oils or lipids to bond with. When soap and water interact, the soap molecules arrange themselves with their hydrophobic tails tucked together while the water-loving heads of the molecules face outward, looking to bond with water. Meanwhile, many viruses and bacteria (including COVID-19, the HIV virus and hepatitis B) have lipid membranes, or outer walls.

When you wash your hands with soap and water, you’re spreading those tiny little soap molecules all over your hands. As you’re washing, the hydrophobic ends of the molecules wedge themselves into the membranes of viruses and bacteria, causing them to rupture and break apart. 

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November 21, 2019

We Like Your Look- Joseph Knowles

Here at Fulton & Roark we not only admire guys who have upped their grooming game but also those who work to create a sense of style that is unique to them.  This is why we created the series “We Like Your Look,” which celebrates the guys who express themselves with fashion, grooming, and an overall great sense of style.  This time around, we wanted to feature Joseph Knowles, who is known for a fun and adventurous yet also sustainable style to hear about what goes into his look and who inspires his style. View full article →

November 14, 2019

Meet Our Stockist: Milworks

When you're on Broadway in Milwaukee, Wisconsin you will come across a store called Milworks that features some of the best denim on the market all in a store designed to feel "warm and cozy."  While there, you can pick up some great clothing pieces and accessories and also explore a city that many say is going through a culture renaissance  Check out our interview with co-founder, CEO, and awesome guy Jason Meyer. View full article →

November 08, 2019

Meet Our Stockist: Untucked

Located in the town of Duck, North Carolina, a place that fits into the broad "Outer Banks" is a store loved by both locals and tourists known as Untucked.  While keeping with a relaxed beach atmosphere, Untucked offers the best there is in men's clothing, accessories, and also gifts while providing one of the best customer experiences around.  We had the chance to speak with store owner, Dave Facenda to hear about what goes into running this amazing store along with thoughts on fashion and community involvement. View full article →

October 22, 2019

Meet Our Stockist: Hamilton & Adams

When you walk into Hamilton & Adams you should be curious.  That’s what their founders wanted. Created by brothers Andrew Addotta and Clark Chaine in Kingston, New York, Hamilton & Adams focusses on showcasing all the Hudson Valley has to offer and bring all the unique brands of the world to Hudson Valley.  You’ll find their store in the heart of Kingston’s quaint downtown adding to the store’s charm.  Recently, we sat down with Co-Founder, Andrew Addotta to learn more about one of the brains behind one of our favorite stores. View full article →

September 19, 2019

Meet Our Stockist: Fella's Haberdashery and Salon

Located in the state capital of Minnesota, Fella's Haberdashery and Salon offers a unique combination of goods and services. Schedule an appointment for a haircut and beard trim or visit the shop and purchase some new grooming products or a stylin’ outfit to perfect your look. View full article →

September 17, 2019

Parker York Smith- We Like Your Look

At Fulton & Roark, we love to showcase those that not only know how to up their grooming game but also those with great style.  We spoke to Parker York Smith about what goes into his style along with what inspires his style and advice he has for others looking to improve their own style View full article →

August 07, 2019

How to Wear Stubble Properly

When it comes to sporting a new look, people often say “confidence is key.” I say, “easier said than done.” Especially when it comes to trying out a new look that involves your face, it’s bound to be a little intimidating. In this post, we guide you through the ins-and-outs of properly rocking the unshaven look. Enjoy.  View full article →

August 04, 2019

The Ultimate Guide To Shaving

People take their coffee seriously by trying new beans and exclusive blends at local coffee shops.  People can also take sneakers seriously by going to a running specialist to get shoes meant for their stride.  It is time people also go deeper into shaving.  Our ultimate shave guide gives you a process you can do at home for when you want to treat yourself and can also help up your grooming game. View full article →

July 30, 2019

Fragrance Deep Dive: The Fougere

Timeless classics are sometimes the best options for the modern fragrance wearer.  This includes the fresh yet woodsy scent known as fougère (pronounced foo-JAIR). While it’s considered a pillar of men’s cologne categories, even those familiar with fragrance may still feel unclear on fougère as there are many different ideas of what fougère should smell like.  In our fragrance deep dive, we take a look at everything you need to know involving fougère. View full article →