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December 12, 2018

How To Apply Solid Cologne

When designing our  Solid Cologne, we put an emphasis on making every facet of its design a pleasure to use. However, using it properly may not be self-evident.

Whether you’re new to our solid colognes, or even if you’re an old pro who just wants a little reassurance, here is our comprehensive guide to using solid cologne.

Step 1: Place the square in your hand

Image of hand holding closed Fulton & Roark solid cologne/fragrance


You probably could have figured out this step on your own, but we promised we would make this easy! It doesn’t matter which hand, but place your index and middle fingers on the bottom and your thumb on top.

Step 2: Swivel open to reveal the fragrance.

Image of hand swiveling open a Fulton & Roark solid cologne/fragrance

This is another no-brainer. While we like the elegance of the swivel top, it may also be confusing for first-time users. Open your square using your thumb — again doesn’t matter which — to turn the lid clockwise. The lid will click open at the top of the square perfect for optimal cologne use.

Step 3: Swipe, Don’t Dig

Image of fingers swiping gently across the surface of the wax-based cologne/fragrance

Whether you are a Perpetua or a Blue Ridge type of guy, the same applies to all our fragrances — less is more. All you need to do is take a finger or two and swipe gently across the surface of the wax a few times. No need to dig in and take out a chunk of wax. If you decide you want to bump up the fragrance, just take a few more swipes.   

Step 4: Apply to your pulse points:

Image of fingers applying solid cologne/fragrance to pulse points (wrist)

Now that you have a bit of product on your fingers, all there’s left to do is to apply it. We are frequently asked though, “Where do I wear my Solid Cologne.” We have found it works best when applied to your pulse points, like the wrists and neck. The warmth of your body in those spots will help the subtle scent diffuse throughout the day for long-lasting wear.

Step 5: Close the deal

Image of hand holding a half-open Fulton & Roark solid fragrance/cologne

All that’s left to do is to complete the circle. Use your thumb once again to slide the lid clockwise until it clicks close in its original spot. This will protect it from damage and drying out.

Step 6: Re-up as needed

Image of hand holding a closed Fulton & Roark solidcologne/fragrance

One of the best things about a pocket-friendly fragrance is that unlike a bottle of spray cologne, you can keep it on you. That means there’s no reason to over-apply because you can easily re-apply whenever you need to.

Shop all Solid Fragrances here. 

Not sure which scent is right for you? Start with our Sample Set. 

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