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September 16, 2018

WHAT'S IN THIS STUFF? A CLOSER LOOK AT OUR AFTERSHAVE CLOTHS

Image of hands opening an after shave cloth

At Fulton & Roark, we develop each of our products with research and thoughtful consideration of a multitude of factors that determine how men get ready each day. Sometimes, the resulting products look very similar to products already on the market. On the other hand, some of our products are quite a departure from the status quo. Our Aftershave Cloths are a great example of how thinking differently about good grooming routines can lead to something brand new. 

We began work on developing an aftershave shortly after releasing our award-winning shave cream. It was important to us that all of our shave and face products work well together to create a perfect routine for the user, rather than just creating a series of standalone products.

Because our Shave Cream was so good at reducing razor drag and hydrating skin during the shaving process, we knew that there was no need for a heavy post-shave balm to restore moisture. This was good news for us because suggesting a man apply a lotion-like aftershave to his face and then apply a daily moisturizer with SPF was effectively like telling him to double up on moisturizers. Not a great plan for the sizeable number of guys who struggle with excess oil. 

Instead, we developed an old-school splash-style aftershave—designed to remove any leftover shave cream, close pores and serve as an antiseptic in the event of even the slightest of razor nicks. Of course, like all of our products, we wanted it to be a great sensory experience as well, so we formulated it to feel cool and refreshing and to smell great, too. 

Our splash not only left users feeling more refreshed, but it also left their skin ready for a daily moisturizer with SPF, crucial to preventing early aging and drastically reducing the risk of skin cancer. 

There are, however, some considerable problems with a traditional aftershave splash. They're messy, hard to travel with and many users have a hard time knowing how much to use. That's where we got creative. Rather than offer a bottle of aftershave, we decided to create individually packaged towelettes, each loaded with just the right amount of aftershave for a single use. Individually packaging the towelettes made them much easier for traveling. If you're leaving town for a couple days, you can just grab a couple, rather than packing an entire package. The towelette also helps to better remove excess oil and leftover shave cream residue than a splash on its own.

In short, our Aftershave Cloths perform better than anything else we have ever used, all while making your processes a little easier in the process. 

Check out the ingredients below to learn what's in our formula, and why it matters.

  • Hamamelis Virginiana (Witch Hazel): A natural microbial and antioxidant that contains a high level of tannins. It tightens skin proteins and promotes healing. It is also used to treat dry skin and to calm inflammations.
  • Water (Aqua): Plain and simple H2O.
  • SD Alcohol 40: A denatured alcohol that functions as an antifoaming agent, cosmetic astringent, solvent and viscosity-decreasing agent.
  • Glycerin: A humectant compound found in vegetable fats. It works as a protective layer to moisturize the skin by attracting water from the air to the skin.
  • Propylene Glycol: A humectant with organic alcohol used as a skin-conditioning and moisturizing agent.
  • Eucalyptus Globulus Leaf Oil: Obtained from the dry leaves of the Eucalyptus tree, Eucalyptus leaf oil has vast healing properties. It helps with skin irritation and combats oily skin issues such as acne and clogged pores.
  • Citrus Aurantium Bergamia (Bergamot) Fruit Oil: An essential oil with a sweet, citrusy scent extracted from the bergamot orange. It is used to relieve stress, radiate positive spirits, and aid in treating depression.
  • Citrus Paradisi (Grapefruit) Seed Oil: Rich in antioxidants and Vitamin C, this oil helps to fight against free radicals and keeps the skin clean with antimicrobial properties.
  • Mentha Piperita (Peppermint) Oil: Peppermint oil is rich in omega 3 fatty acids, vitamins A and C, calcium, magnesium and potassium. The oil has antiviral, anti-inflammatory and antiseptic properties to brighten skin and control acne, clogged pores and excess oil secretions.
  • Salvia Officinalis (Sage) Oil: The antioxidants found in the sage leaf help prevent fine lines and wrinkles on the skin. It also adds shine to hair and contains anti-inflammatory and antiseptic properties.
  • Melaleuca Alternifolia (Tea Tree) Leaf Oil: Extracted through steam distillation of twigs and leaves of the tea tree. This extract is known to help relieve and reduce acne.
  • Artemisia Dracunculus (Tarragon) Oil: An essential oil thought to boost blood circulation. It has also historically been used to eliminate bad odors with its sweet grass scent.
  • Polysorbate 20: A surfactant and emulsifying agent that is used in various cosmetic products.
  • Sodium Citrate: A pH adjuster that modifies the acidity of a product. It is commonly found in citric fruits and juices.
  • Diazolidinyl Urea: An antimicrobial preservative that prevents mold and bacteria, increasing the shelf life of a product.
  • DMDM Hydantoin: An antimicrobial preservative used to increase the shelf life of a product by killing mold and bacteria.
  • Citric Acid: An alpha-hydroxy acid, citric acid is used in formulations to adjust the acidity of the product.
  • Iodopropynyl Butylcarbam: A water-based preservative that is used to prevent mold and bacteria from spreading throughout the products.