We'll be honest. When we began developing our SHAVE CREAM in 2013, we knew it would be a tough sell to convince guys to try out a new product. There are hundreds of shaving creams on the market already. We believed that we could make a better product by ignoring all of the products already on the market, and pretending we were inventing shave cream for the first time.
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When we heard we were being featured in FAST COMPANY'S DECEMBER 2014 issue, we were more than a little surprised. While we're regular readers of the magazine, we were surprised that a small men's grooming company was going to be covered by a magazine that focuses primarily on cool tech start-ups. It all made sense, however, when we opened the magazine to find our solid colognes featured in The Recommender section. A founder of the renowned custom men's clothing company, ALTON LANE, Peyton Jenkins selected Fulton & Roark's solid colognes as his pick. Jenkins said:
"IT SMELLS GREAT. AND BECAUSE IT’S JUST A SOLID BRICK OF WAX, IT’S TRAVEL-FRIENDLY AND WITHOUT A DOUBT THE MANLIEST POSSIBLE WAY TO WEAR COLOGNE."
We were very happy to read his kind words, and we hope you agree.
You can read the full December Recommender list HERE, or shop for some cologne of your own, HERE.
A few months ago, we were delighted to be FEATURED IN THE PAGES OF GQ here in the United States. When we got word from GQ AUSTRALIA that they wanted to include our solid colognes in their November 2014 issue, our reaction was equal parts excitement and concern. While we were excited to introduce ourselves to the gentlemen of Australia, we realized that we were not available for sale anywhere in the country. Luckily, our new friends at GQ introduced us to the good folks at PUREMAN, who nowCARRY ALL THREE FRAGRANCES OF FULTON & ROARK IN-STORE AND ONLINE.
Australia, it's wonderful to meet you.
Retail changed during that same time too. General stores were replaced by supermarkets, which eventually led to giant big box stores. Sure, shoppers had more choices on the shelves at the "Mega Marts", but wide selection isn't always as good as it seems. During an era when the performance of a man's tools was often critical to his survival, variety was far less important than quality, and inclusion in a good store was often a mark of quality in itself.
282 East 4th StreetWinston-Salem, NC 336.917.9446
Not surprisingly, men’s stores have personalities as distinct and varied as men themselves. Some seem reminiscent of a good businessman – quiet but smart and professional, with everything perfectly in place. Others seem like a jerk bartender – more a monument to all things cool than an actual store. The type of place where you get the sense you’ll be asked to rattle off the indie bands you’re into before being allowed to try on a pair of pants.
But then there are men’s stores like Centennial Trading Company in Winston-Salem, North Carolina. Run by Johnny Smrdel and Erik Stephens, this store – appropriately – wears its passion on its shirtsleeve. Whether you’re a fashion enthusiast or just want a great pair of well-made jeans that you won’t have to replace for years, Erik and Johnny are always ready to help you find exactly what you’re looking for – and their enthusiasm is contagious. Ask them where a shirt is made, how the stitching on one pair of jeans compares to another, or what type of metal a hair comb is made of and they can both answer your questions and – more importantly – explain why it matters. Of course, if you just want to pop in to see what’s going on in their 4th Street neighborhood, they’ll be happy to fill you in on that, too.
Centennial’s passion for its customers, its merchandise, and its community is what makes Fulton & Roark so excited to call them a retail partner.
WEB: HTTP://WWW.CENTENNIALTRADECO.COM/
FB: HTTPS://WWW.FACEBOOK.COM/CENTENNIALTRADECO
TUMBLR: HTTP://CENTENNIALNC.TUMBLR.COM
TWITTER: HTTPS://TWITTER.COM/CENTENNIAL_NC
