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There are lots of things in life that seem remarkably simple but are somehow remarkably nerve-racking: taking that first step onto an escalator, going to sleep when you have to wake up extra early the next morning, and of course…knowing exactly what to shave and what to leave when rocking the stubbly look. Here’s a quick quide for how to get it right.
View full article →To find the little insights that lead to great products, we have to ask a lot of uncomfortable questions.
When we were working on creating a new line of Bar soap, we interviewed men and asked them, “Do you use a washcloth with your soap, or go straight ‘bar-to-body?’” They almost all answered that they were washcloth users, But one day, But one day, I asked “Did you use a washcloth today?” Most men gave us a sheepish look, and replied something like, "Well, not today..."
View full article →One of the great paradoxes of men’s grooming lies in taking care of your beard. If you do a great job grooming it, no one will notice your work. That’s why we created Formula 5 Oil to make all of your beard grooming efforts look, well…effortless.
View full article →We get it. If ever there was a perfect time to try out a beard, it was during the nationwide shutdown this year. But as states begin to reopen and many of us begin planning on our return to the office, it may be time for the beard to go. Don't get me wrong. If you like your new look, by all means, keep it!
But, if your best beard attempt didn't yield the result you were hoping for, there's no shame in letting it go. Just make sure you do it the right way. Follow these easy steps to transition back into the land of the clean-shaven as smoothly as possible.
View full article →Most guys who are stuck at home feel like they have one of three choices—either embrace the shaggy look for as long as their barbershop is closed, grab some clippers and go with a full buzz cut, or roll the dice and risk disaster by cutting their hair solo.
We talked to our good friends at Emerson Joseph, one of the finest men's salons in the country and asked them if they could offer some advice to guys who were just trying to keep their hair looking good enough to keep their cameras on during video conference calls. Luckily, they had an even better solution. They are offering virtual consultations through Zoom calls to walk you and your significant other/quarantine companion through cutting your hair.
View full article →Rather than offer a bottle of aftershave, we decided to create individually packaged towelettes, each loaded with just the right amount of aftershave for a single use. Individually packaging the towelettes made them much easier for traveling. If you're leaving town for a couple days, you can just grab a couple, rather than packing an entire package. The towelette also helps to better remove excess oil and leftover shave cream residue than a splash on its own.
In short, our Aftershave Cloths perform better than anything else we have ever used, all while making your processes a little easier in the process.
Check out the ingredients below to learn what's in our formula, and why it matters.
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