October 19, 2020

Introducing the Beard Oil that is so much more than a beard oil

One of the great paradoxes of men’s grooming lies in taking care of your beard. If you do a great job grooming it, no one will notice your work. That’s why we created Formula 5 Beard Oil to make all of your beard grooming efforts look, well…effortless.

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May 27, 2020

How to shave your quarantine beard

We get it. If ever there was a perfect time to try out a beard, it was during the nationwide shutdown this year. But as states begin to reopen and many of us begin planning on our return to the office, it may be time for the beard to go. Don't get me wrong. If you like your new look, by all means, keep it! 

But, if your best beard attempt didn't yield the result you were hoping for, there's no shame in letting it go. Just make sure you do it the right way. Follow these easy steps to transition back into the land of the clean-shaven as smoothly as possible. 

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April 11, 2020

The best way to cut your own hair

Most guys who are stuck at home feel like they have one of three choices—either embrace the shaggy look for as long as their barbershop is closed, grab some clippers and go with a full buzz cut, or roll the dice and risk disaster by cutting their hair solo.

We talked to our good friends at Emerson Joseph, one of the finest men's salons in the country and asked them if they could offer some advice to guys who were just trying to keep their hair looking good enough to keep their cameras on during video conference calls. Luckily, they had an even better solution. They are offering virtual consultations through Zoom calls to walk you and your significant other/quarantine companion through cutting your hair. 

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February 17, 2020

There is a right way to shower: How to shower properly and feel great doing it

Showering may be a personal activity, but that doesn’t mean that it falls into the category of complete relativity. There is a right way to shower, and the good news is that it’s not difficult. Keep the speakers and phones out of the bathroom, and give yourself a few minutes alone with your thoughts, focusing on the steps in the process. Shower properly for just a few days and you’ll find your repetitive routine can become a rewarding ritual.

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August 07, 2019

How to Wear Stubble Properly

When it comes to sporting a new look, people often say “confidence is key.” I say, “easier said than done.” Especially when it comes to trying out a new look that involves your face, it’s bound to be a little intimidating. In this post, we guide you through the ins-and-outs of properly rocking the unshaven look. Enjoy.  View full article →

August 04, 2019

The Ultimate Guide To Shaving

People take their coffee seriously by trying new beans and exclusive blends at local coffee shops.  People can also take sneakers seriously by going to a running specialist to get shoes meant for their stride.  It is time people also go deeper into shaving.  Our ultimate shave guide gives you a process you can do at home for when you want to treat yourself and can also help up your grooming game. View full article →

June 10, 2019

How to choose the best razor for you

Shaving can be confusing!  In today's world there are many different options when it comes to picking a razor and when making a decision, people have to factor in cost, skill, and issues like skin sensitivity.  See a breakdown of different razors along with a way to combat shaving friction and sensitivity. View full article →

April 11, 2019

What's in this stuff? A closer look at our Conditioner.

On the subject of diet, I have often heard the advice, "if you can’t pronounce it, don’t eat it.” Other than taking quinoa off the table for a lot of people, it's a pretty good guideline.

But with grooming products, it’s often more complicated than that. Ingredients that look like they came straight out of an advanced chemistry textbook might just be your hair's best friend. 

Our conditioner is a great example of how the combination of all-natural elements and ingredients developed with modern science can result in the best product out there. While our ingredients list certainly includes plant extracts and oils, there are also some compounds you have likely never heard of. Rest easy. We pride ourselves on only using safe, effective and responsibly-sourced ingredients. 

It's also why we like to take a deeper dive into our products and explain each of our ingredients—what they are, and what they do. 

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March 12, 2019

What's in this stuff? A closer look at our daily moisturizer.

When it comes to taking good care of your skin, using products with skin-safe, environmentally-friendly and effective ingredients is always important. But using products that conform to the highest standards of quality and safety is even more important when it comes to a product like a Daily Moisturizer. Why? Because unlike a face wash or shave cream, which quickly rinses off after use, a moisturizer is designed to sit on your skin all day. Consequently, it's a big deal that the ingredients that are in contact with your skin all day and every day be good for you.  View full article →

January 08, 2019

A Resolution Worth Keeping: Wear an SPF Every Single Day

We spent more than two and a half years developing and perfecting our Daily Moisturizer.  Before we started, we knew exactly what we wanted, and just as importantly, what we didn't want. Here's how we got there. View full article →