To find the little insights that lead to great products, we have to ask a lot of uncomfortable questions.
When we were working on creating a new line of Bar soap, we interviewed men and asked them, “Do you use a washcloth with your soap, or go straight ‘bar-to-body?’” They almost all answered that they were washcloth users, But one day, But one day, I asked “Did you use a washcloth today?” Most men gave us a sheepish look, and replied something like, "Well, not today..."View full article →
One of the great paradoxes of men’s grooming lies in taking care of your beard. If you do a great job grooming it, no one will notice your work. That’s why we created Formula 5 Beard Oil to make all of your beard grooming efforts look, well…effortless.View full article →
We get it. If ever there was a perfect time to try out a beard, it was during the nationwide shutdown this year. But as states begin to reopen and many of us begin planning on our return to the office, it may be time for the beard to go. Don't get me wrong. If you like your new look, by all means, keep it!
But, if your best beard attempt didn't yield the result you were hoping for, there's no shame in letting it go. Just make sure you do it the right way. Follow these easy steps to transition back into the land of the clean-shaven as smoothly as possible.View full article →
Most guys who are stuck at home feel like they have one of three choices—either embrace the shaggy look for as long as their barbershop is closed, grab some clippers and go with a full buzz cut, or roll the dice and risk disaster by cutting their hair solo.
We talked to our good friends at Emerson Joseph, one of the finest men's salons in the country and asked them if they could offer some advice to guys who were just trying to keep their hair looking good enough to keep their cameras on during video conference calls. Luckily, they had an even better solution. They are offering virtual consultations through Zoom calls to walk you and your significant other/quarantine companion through cutting your hair.View full article →
Showering may be a personal activity, but that doesn’t mean that it falls into the category of complete relativity. There is a right way to shower, and the good news is that it’s not difficult. Keep the speakers and phones out of the bathroom, and give yourself a few minutes alone with your thoughts, focusing on the steps in the process. Shower properly for just a few days and you’ll find your repetitive routine can become a rewarding ritual.View full article →
On the subject of diet, I have often heard the advice, "if you can’t pronounce it, don’t eat it.” Other than taking quinoa off the table for a lot of people, it's a pretty good guideline.
But with grooming products, it’s often more complicated than that. Ingredients that look like they came straight out of an advanced chemistry textbook might just be your hair's best friend.
Our conditioner is a great example of how the combination of all-natural elements and ingredients developed with modern science can result in the best product out there. While our ingredients list certainly includes plant extracts and oils, there are also some compounds you have likely never heard of. Rest easy. We pride ourselves on only using safe, effective and responsibly-sourced ingredients.
It's also why we like to take a deeper dive into our products and explain each of our ingredients—what they are, and what they do.View full article →