Blog

March 01, 2023

How to create a proper neckline when shaving

There are lots of things in life that seem remarkably simple but are somehow remarkably nerve-racking: taking that first step onto an escalator, going to sleep when you have to wake up extra early the next morning, and of course…knowing exactly what to shave and what to leave when rocking the stubbly look. Here’s a quick quide for how to get it right.

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July 22, 2021

How uncomfortable questions led to our fantastic Bar Soap

To find the little insights that lead to great products, we have to ask a lot of uncomfortable questions. 

When we were working on creating a new line of Bar soap, we interviewed men and asked them, “Do you use a washcloth with your soap, or go straight ‘bar-to-body?’” They almost all answered that they were washcloth users, But one day,  But one day, I asked “Did you use a washcloth today?” Most men gave us a sheepish look, and replied something like, "Well, not today..." 

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June 10, 2021

All your sweat questions answered.

Over the years, we've been asked a lot of questions about sweat, and what to do about it. We get it. Sweat is actually a little more complicated than it seems. Here are some questions we've received in the past with our expert answers.  View full article →

October 19, 2020

Introducing the Beard Oil that is so much more than a beard oil

One of the great paradoxes of men’s grooming lies in taking care of your beard. If you do a great job grooming it, no one will notice your work. That’s why we created Formula 5 Oil to make all of your beard grooming efforts look, well…effortless.

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May 27, 2020

How to shave your quarantine beard

We get it. If ever there was a perfect time to try out a beard, it was during the nationwide shutdown this year. But as states begin to reopen and many of us begin planning on our return to the office, it may be time for the beard to go. Don't get me wrong. If you like your new look, by all means, keep it! 

But, if your best beard attempt didn't yield the result you were hoping for, there's no shame in letting it go. Just make sure you do it the right way. Follow these easy steps to transition back into the land of the clean-shaven as smoothly as possible. 

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April 11, 2020

The best way to cut your own hair

Most guys who are stuck at home feel like they have one of three choices—either embrace the shaggy look for as long as their barbershop is closed, grab some clippers and go with a full buzz cut, or roll the dice and risk disaster by cutting their hair solo.

We talked to our good friends at Emerson Joseph, one of the finest men's salons in the country and asked them if they could offer some advice to guys who were just trying to keep their hair looking good enough to keep their cameras on during video conference calls. Luckily, they had an even better solution. They are offering virtual consultations through Zoom calls to walk you and your significant other/quarantine companion through cutting your hair. 

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August 07, 2019

How to Wear Stubble Properly

When it comes to sporting a new look, people often say “confidence is key.” I say, “easier said than done.” Especially when it comes to trying out a new look that involves your face, it’s bound to be a little intimidating. In this post, we guide you through the ins-and-outs of properly rocking the unshaven look. Enjoy.  View full article →

August 04, 2019

The Ultimate Guide To Shaving

People take their coffee seriously by trying new beans and exclusive blends at local coffee shops.  People can also take sneakers seriously by going to a running specialist to get shoes meant for their stride.  It is time people also go deeper into shaving.  Our ultimate shave guide gives you a process you can do at home for when you want to treat yourself and can also help up your grooming game. View full article →

June 10, 2019

How to choose the best razor for you

Shaving can be confusing!  In today's world there are many different options when it comes to picking a razor and when making a decision, people have to factor in cost, skill, and issues like skin sensitivity.  See a breakdown of different razors along with a way to combat shaving friction and sensitivity. View full article →

September 16, 2018

What's In This Stuff? A Closer Look At Our Aftershave Cloths.

Rather than offer a bottle of aftershave, we decided to create individually packaged towelettes, each loaded with just the right amount of aftershave for a single use. Individually packaging the towelettes made them much easier for traveling. If you're leaving town for a couple days, you can just grab a couple, rather than packing an entire package. The towelette also helps to better remove excess oil and leftover shave cream residue than a splash on its own.

In short, our Aftershave Cloths perform better than anything else we have ever used, all while making your processes a little easier in the process. 

Check out the ingredients below to learn what's in our formula, and why it matters.

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